A study by Radiocentre Ireland shows that audio advertising creates future demand for advertisers by generating a 26 per cent uplift in ad awareness, which allows consumers to become more familiar with a brand. The meta-analysis by Colourtext shows radio ads improve brand likeability by a factor of almost nine and boosts brand trust by […]
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Bulmers ads by Boys+Girls timely
C&C’s Bulmers Irish Cider has a summer campaign with creative by Boys+Girls. The new ads run across TV, OOH, audio, social and activation. ‘It’s Our Time’ is a new positioning for the brand which back in the 1990s changed the image of cider drinking in Ireland with ‘Nothing Added, But Time’ ads created by Young […]
Tesco highlights rewards in BBH ads
Tesco Ireland is showing how its Clubcard loyalty programme helps even the most everyday purchases become currency of their own in a new campaign ‘The Power to More’, created with BBH Dublin and media handled by Mindshare. Once shoppers have accumulated Clubcard points, they can convert them into vouchers which can be used for discounts on […]
Elkstone backs sailor Finn Lynch
Alternatives investment firm Elkstone has signed a contract to sponsor Irish Olympic sailor Finn Lynch for an undisclosed sum. Lynch first represented Ireland at the 2016 Olympic Games, and he secured his place at the 2024 games after a bronze medal win at the European ILCA7 championships in Athens earlier this year. The deal will see […]
Colwell elected Win president
The Worldwide Independent Network (Win) of market research has announced the election of its new board and the appointment of Richard Colwell, CEO of Red C Research group with offices in Dublin and London, as its network’s new president. Win is a collection of independent market research and polling companies with members in over 40 […]
Just Eat comes out in no-logo ads
Just Eat shows its support for Ireland’s Pride celebrations with a new out of home (OOH) campaign created by Core. Known for encouraging people to dine in, the brand is inviting people to come out and join Pride. To underscore their support, Just Eat will pause their Dublin delivery service one hour before the parade […]
Twenty Questions with Ken Robertson
Ken Robertson is the founder and CEO of The Tenth Man. He is a former advertising director at Paddy Power and is regarded as the architect of the famously irreverent global betting brand. Taking his unique insight into disruptive brand building, he created The Tenth Man as an independent creative agency with the sole focus […]
Ireland stars in Netflix’s Bodkin
Scenes from West Cork, Wicklow and Dublin features in the popular Netflix black comedy Bodkin which was filmed entirely on location in Ireland. Tourism Ireland has created a short behind-the-scenes film – in which creator, co-showrunner and executive producer Jez Scharf and actors Will Forte (Gilbert), Siobhán Cullen (Dove), Robyn Cara (Emmy) and David Wilmot […]
Salesforce says better tech top priority
Improving technology use is Irish marketers’ foremost priority, a Salesforce report titled ‘State of Marketing’ indicates. Deeper relationships emerge with account-based marketing (ABM) and loyalty programmes. Companies are increasingly turning to strategies like ABM and loyalty programmes for improved acquisition and retention. Yet many of these programmes’ information sources remain disjointed, as does the customer […]
Ballygowan creates buzz in helping bees
Britvic Ireland’s Ballygowan facility in Newcastle West, Co. Limerick has become an official area of conservation for the native Irish honey bee. The commitment fell on World Bee Day, which aims to raise awareness on the importance of pollinators and their contribution to sustainable development. The move makes Ballygowan the only bottled water in Ireland […]
German agency all hostel at Cannes
Cannes seems to get more expensive and exclusive every year, but for German creative agency Jung von Matt, this year’s festival in the south of France will be different. Jung von Matt is an advertising agency headquartered in Hamburg, Germany, with 24 affiliates and 788 employees in Germany, Austria, Switzerland, Sweden, China, Poland and the […]
ICAD returns to Art Directors Club
The Institute of Creative Advertising & Design (ICAD) has made a return to the the Art Directors Club of Europe (ADCE) and the One Club in New York. The reunion allows ICAD members to contribute to a network comprising 23 creative clubs and over 7,000 industry professionals. The partnership champions Irish creativity on an international […]
Convenience key to online purchases
A year’s data from the An Post e-commerce Index reveals that convenience is the key driver for online purchases with a 72 per cent vote, while 40 per cent of all online orders come through retailer social media or marketplace websites and apps. An Post is making detailed findings from its study available to Irish […]
