McDonald’s served up the best recalled of the 1,000-plus out of home (OOH) campaigns tracked by PML Group and Ipsos B&A last year, and once again took the award in the dining category of the 2024 Impact Awards, beating competition from within the QSR and fast food sectors. Media was by Zenith. The Chef sauce […]
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Author and journalist Hugh Oram dies
The death has occurred of Hugh Oram, author of The Advertising Book, a history of Irish advertising which was published by Derek Garvey’s MO Books in 1986. Oram was a prolific writer and journalist who worked as a magazine editor with Frank Grennan’s publishing company, Jemma Publications, for many years. Other books he wrote included […]
PPI warns about edited photos
Press Photographers Ireland (PPI) has issued a statement following the controversy over the release of pool pictures to reputable media outlets by Britain’s royal family. The PPI said that the incident highlighted the critical issue of ethical sourcing of imagery in daily consumption of news. Kate Middleton, Princess of Wales, apologised for changing a Mother’s […]
Brennans goes with ads ás gaeilge
Brennans Bread has launched a campaign aimed at promoting awareness for the Irish language during Seachtain na Gaeilge. The ads leverages cultural moments in time to give viewers phrases they can use in everyday life. A series of videos features viral moments such as RTÉ reporter Teresa Mannion’s “Don’t take unnecessary journeys”, Roy Keane’s “That’s […]
Dentsu names McGrath in COO role
Ian McGrath has returned to work at Dentsu and has taken on the new role of chief operating officer (COO) for media. He will work alongside group COO, Joe Webb, the former Independent News & Media (INM) director. McGrath spent 13 years at Carat up until the time he left in 2014 to join MediaCom, […]
Fitzpatrick returns to radio at Bauer
Bauer Media Audio Ireland has appointed Eamon Fitzpatrick as its group commercial director. The newly-created role follows the German group’s recent purchase of the Media Central sales house. Fitzpatrick will be in charge of the commercial strategy for Bauer in Ireland across agency, direct and digital audio advertising. He started his media sales career in […]
Visa signs up champion swimmer Róisín Ní Riain
Visa has signed up 18-year-old Paralympic swimmer Róisín Ní Riain for Team Visa ahead of the Paris 2024 Paralympic Games. The announcement follows Ní Riain’s return from Australia where she won five gold medals at the Citi Para Swimming World Series in Melbourne, allowing Ireland to achieve second place on the overall medals table. The […]
Onside wins IFAF commercial deal
Onside Sponsorship has been appointed by the International Federation of American Football (IFAF) to develop the bidding and commercial programmes for its 2026 Flag Football World Championship. The joint men’s and women’s event in 2026 will be the first Flag Football World Championship to feature qualifying slots for the Olympic Games following confirmation of the […]
Kasia Oźmin named ICAD president
Kasia Oźmin, founder and creative director of Together We Create, is the new president of the Institute of Creative Advertising & Design (ICAD) in place of Nathan Reilly. Her career started in New York at Red Antler, Mother and Anomaly working with clients like Apple, Star Wars and Vanity Fair. Since returning to Ireland, she […]
Murphy to head commercial at Virgin TV
Virgin Media Television (VMTV) has appointed Sarah Murphy as director of commercial. She joined the broadcaster three years ago as investment lead and last year became head of strategy, trading and insights. She was previously with Dentsu where she worked as group trading director and group broadcast director over a period of eight years. Before […]
IAPI launches this year’s Effies
The Institute of Advertising Practitioners in Ireland (IAPI) has launched Effie Awards 2024. Speaking at the event in the RDS, jury chair Tom Kinsella of AIB Homes outlined the reasons why Irish marketers should get involved in the competition. “Effie Worldwide stands for effectiveness in marketing, spotlighting ideas that work and encouraging thoughtful dialogue about […]
Droga5 creates new Denny campaign
Droga5 Dublin, part of Accenture Song, has launched a new campaign for Denny, the meat brand owned by Pilgrim Foods. The new campaign follows last year’s TV-led ‘Grand, Dad ‘. The new social-first work aims to capture special moments on people’s phones as two families are reunited. The creative team at the agency was headed […]
Top Irish leaders on social media
Stephen van Rooyen of Sky UK & Ireland has emerged as the most influential leader on social media in Ireland, a report by PR firm The Reputations Agency indicates. The report marks the fourth year of the agency’s leaders reputation programme showing the role leaders play in communicating for their organisations. The study reveals that […]
