Visa has signed up 18-year-old Paralympic swimmer Róisín Ní Riain for Team Visa ahead of the Paris 2024 Paralympic Games. The announcement follows Ní Riain’s return from Australia where she won five gold medals at the Citi Para Swimming World Series in Melbourne, allowing Ireland to achieve second place on the overall medals table. The […]
Blog RSS feed for this section
Onside wins IFAF commercial deal
Onside Sponsorship has been appointed by the International Federation of American Football (IFAF) to develop the bidding and commercial programmes for its 2026 Flag Football World Championship. The joint men’s and women’s event in 2026 will be the first Flag Football World Championship to feature qualifying slots for the Olympic Games following confirmation of the […]
Kasia Oźmin named ICAD president
Kasia Oźmin, founder and creative director of Together We Create, is the new president of the Institute of Creative Advertising & Design (ICAD) in place of Nathan Reilly. Her career started in New York at Red Antler, Mother and Anomaly working with clients like Apple, Star Wars and Vanity Fair. Since returning to Ireland, she […]
Murphy to head commercial at Virgin TV
Virgin Media Television (VMTV) has appointed Sarah Murphy as director of commercial. She joined the broadcaster three years ago as investment lead and last year became head of strategy, trading and insights. She was previously with Dentsu where she worked as group trading director and group broadcast director over a period of eight years. Before […]
IAPI launches this year’s Effies
The Institute of Advertising Practitioners in Ireland (IAPI) has launched Effie Awards 2024. Speaking at the event in the RDS, jury chair Tom Kinsella of AIB Homes outlined the reasons why Irish marketers should get involved in the competition. “Effie Worldwide stands for effectiveness in marketing, spotlighting ideas that work and encouraging thoughtful dialogue about […]
Droga5 creates new Denny campaign
Droga5 Dublin, part of Accenture Song, has launched a new campaign for Denny, the meat brand owned by Pilgrim Foods. The new campaign follows last year’s TV-led ‘Grand, Dad ‘. The new social-first work aims to capture special moments on people’s phones as two families are reunited. The creative team at the agency was headed […]
Top Irish leaders on social media
Stephen van Rooyen of Sky UK & Ireland has emerged as the most influential leader on social media in Ireland, a report by PR firm The Reputations Agency indicates. The report marks the fourth year of the agency’s leaders reputation programme showing the role leaders play in communicating for their organisations. The study reveals that […]
Micromedia has Wildstone in its sites
Irish out of home (OOH) operator Micromedia has partnered with UK site owner Wildstone to operate two digital poster locations in Dublin at Donnybrook Road and Killeen Road. The freehold contract marks Wildstone’s entry into the Irish DOOH market. Launched in 2014 and run by managing director Dave Smith, Micromedia operates 240 digital advertising screens […]
AI used in adland once a week
People in advertising are now using artificial intelligence (AI) at least once a week, Abi Moran, chief executive of Folk VML and president of the Institute of Advertising Practitioners in Ireland (IAPI), told an AI conference held in Google’s HQ. Moran said that people in the industry are inherently curious. “Critical to our success is […]
O’Connor elected to PRCA board
Sarah O’Connor of Wilson Hartnell is one of two directors who have been appointed to the board of the Public Relations Consultants Association (PRCA). The announcement was made following the PRCA’s annual general meeting this week. O’Connor (pictured), who is WH’s deputy chief executive, will serve on the board for the first time, while Gill […]
Employers need to be menopause friendly
Irish employers risk being sued for discrimination if they fail to make their workplaces menopause friendly, a leading treatment provider has warned. Loretta Dignam, founder and chief executive of The Menopause Hub, issued the warning as new guidelines in the UK state that severe menopausal symptoms can now be considered a disability if they have […]
EssenceMediacom retains Lidl
EssenceMediacom has retained the Lidl Ireland account for another three years, starting this month. The GroupM agency has handled the contract since 2021. Lidl’s creative agency is WPP’s Folk Wunderman Thompson. Over the past few years, the two agencies have rolled out various campaigns, most recently ‘Go Full Lidl’, which aims to drive home the […]
PTSB homes in on athletes’ human strengths
Retail and online bank PTSB has rolled out its latest campaign profiling its title sponsorship of Ireland’s Olympic and Irish Paralympic teams ahead of Paris 2024. Created by Publicis Dublin, ‘The Human Behind the Athlete’, the campaign is based on the insight that most of us look upon athletes as if they were superhuman, with […]
