Senior marketers and members of the Institute of Advertising Practitioners in Ireland (IAPI) are invited to a seminar exploring the impacts artificial intelligence (AI) are expected to have on marketing and advertising. AI Connect is an initiative supported by Google, Enterprise Ireland and IAPI. Delegates will learn about Google AI and how it can be […]
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RTÉ seeks sponsor for Callan’s breakfast show
RTÉ is in the market for a sponsor for its Nine O’Clock Show on Radio 1. Satirist Oliver Callan signed up as the show’s new host in place of Ryan Tubridy following a period where a number of media personalities, including Callan, acted as stand-in presenters. A commercial fee of €295,000 for 2024 is sought […]
123.ie sponsors Virgin’s Six O’Clock Show
Insurer 123.ie has signed up as sponsor of The Six O’Clock Show on Virgin Media Television for an undisclosed sum. The magazine show airs at 6:05pm weekdays on Virgin Media One. Hosted by Brian Dowling Gourounlian and Katja Mia, it features guest interviews and food demonstrations with resident chefs. Celebrities from all walks of life […]
Podcasts – what works for brands
Marketers, who have all won awards for their brand podcasts, outlined what worked for them in a new series called Award Winners. In each case, from Australia to Europe, there were five common success strategies which worked for all of them. Podcast expert Dusty Rhodes shares them here… Engagement Every single award winner […]
Evoke launches new podcast series
DMG Media’s Evoke has launched a new podcast series hosted by Sarah-Jayne Tobin and sponsored by HerMoney.ie. The Inspire series features candid conversations with high-profile Irish women. In the first episode, restaurateur Sallyanne Clarke (pictured) talks about the responsibilities associated with employing staff and learning how to separate home life from work life, despite working […]
Carey Byrne named top PR student
Carey Byrne, who is the UK and Ireland communications lead for Baxter Healthcare, the multinational medical devices and pharmaceuticals company, has been named student of the year for 2022-’23 by the Public Relations Institute of Ireland (PRII). She won the Gladys McNevin trophy for achieving the highest mark in the PRII’s diploma course. The award […]
Sponsors spent €212m last year
The Irish sponsorship market grew by eight per cent to reach €212 million and spend this year is expected to improve by seven per cent to €227m, surpassing the previous pre-pandemic peak of €224m in 2019. A report by the Onside agency says that following the third consecutive year of growth, 46 per cent of […]
IAPI rolls out Cannes Young Lions
The 2024 Irish Young Lions competition officially kicked off yesterday attracting over 220 industry professionals to the Light House Cinema. The launch event featured presentations from Cannes Lions, plus a panel discussion with valuable contributions from the category sponsors. Conor Stewart, senior development advisor for the commercial creative sector at Enterprise Ireland, gave an introduction […]
BBDO ads urge people to vote
A new TV campaign for An Coimisiún Toghcháin created by BBDO Dublin, which is now “in partnership as TBWA Dublin”, has been launched in the run up to the referendum on Friday, March 8. As the Irish people will be asked to vote on two proposed changes to the constitution, the initial stage of the […]
JCDecaux adds 19 new Digipoles
JCDecaux are expanding their Digipole network with the introduction of 19 new screens on routes around Dublin. It brings the total number of Digipole screens in the capital to 25. The new Digipole locations, including Donnybrook, Malahide Road, Merrion Road, Naas Road and Navan Road among others, were selected on the basis of visibility […]
PML points to food brands’ appetite for OOH
In its 2023 Watch market review, PML Group reports that food brands showed a strong appetite for out of home (OOH) advertising, increasing their display value by 40 per cent last year. Among the most active advertisers were Tirlán (formerly Glanbia), up 46 per cent; Kraft Heinz, up 245 per cent) and Valeo Foods, up […]
PP hits bullseye with cancer campaign
World Darts Championship sponsor Paddy Power (PP) has been credited by British prime minister Rishi Sunak with helping to save lives after a five-fold increase in the number of men in the UK checking their risk of prostate cancer in recent days. PP made their debut as sponsor of the championship held at London’s Alexandra […]
Wynne named Irish Sun editor
Fiona Wynne has been named as the new editor of the Irish Sun, replacing Kieran McDaid who was recently appointed editor of the Sunday Times in Ireland. A native of Cavan, Wynne has nearly 25 years’ experience in journalism. After graduating from DCU, she started her career as a news and features reporter in the […]
