Shenda Loughnane has been promoted to the role of global brand president of Dentsu X. For the past two years, she was global managing director of the Japanese-owned group’s sister agency, iProspect. Before that she was group managing director of Dentsu Ireland and headed up Ican. She was media director at CDP Associates. She began […]
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Donnellan helps launch AIM awards
Sky Ireland’s director of marketing and brand Caroline Donnellan, who was recently named Marketer of the Year by Marketing.ie, helped launch next year’s All Ireland Marketing Awards. Organised by the Marketing Institute (MII), the AIMs recognise achievements of Irish marketers across more than 20 categories. The 2024 winners will be chosen by a group of […]
Consumers choosy about Christmas gifts
With just weeks left to shop for Christmas gifts, about two thirds of Irish adults are worried about the rising cost of living, with females and those aged 35-54 expressing the highest levels of concern, the latest Pulse report by Dentsu indicates. The levels of concern are impacting on people’s intentions to focus buying new […]
Virgin signs up as Esports sponsor
Virgin Media has signed a two-year deal to become the title sponsor of the Football Association of Ireland’s esports programme, including the ELOI, which will now be known as the Virgin Media ELOI. The agreement also covers Virgin’s title rights to a newly-launched EFAI Cup, a two-week online tournament in January which cumulates in an […]
Tesco Christmas ad hails local hero
Every neighbourhood has one person who takes Christmas decorations to a new level. In Dublin’s Palmerstown, one man has been lighting up his street for the past 20 years. Tesco Ireland and its ad agency Bartle Bogle Hegarty (BBH) Dublin salutes Palmerstown’s Seán White for creating a Christmas light display in his community every year, […]
Bauer completes iRadio deal
Bauer Media Audio has finalised its purchase of iRadio youth music station which broadcasts in the West, North West, North East & Midlands region of Ireland following a competition review. iRadio joins Today FM, Newstalk, 98FM, Spin 1038, Spin South West and Cork’s Red FM as part of the German-owned group’s portfolio in Ireland. Bauer […]
Ipsos B&A on track with Irish Rail
Ipsos B&A won the grand prix award at the 15th annual Marketing Society Research Excellence Awards. The award was for the agency’s Irish Rail ‘All Aboard: Shaping the Next Generation of Rail Transportation in Ireland’ study. Rachel Cunningham, a student at TU Dublin, was the winner of the Lepere Award, named in honour of PJ […]
NLB rolls out ads in lifts and lobbies
A new digital out of home (DOOH) network has launched in the Irish market focusing on elevators, lift lobbies and other areas of high consumer footfall. No Limit Branding (NLB) has begun rolling out locations across the country in shopping centres, car parks, hospitals and hotels, with further site categories planned. The company will be […]
IAPI Census points to cautious optimism
Average billings for Ireland’s media agencies were down by 10 per cent to €112 million last year while media revenue in the first six months of 2023 reversed the trend by a similar ratio to €64m compared to the same period last year, the industry’s latest annual analysis by the Institute of Advertising Practitioners in […]
IBI warns Oireachtas about radio’s future
Ireland’s TDs and senators have been warned not to be complacent about the future of news and current affairs on radio and that many services seen as essential for democracy are under threat. The Independent Broadcasters of Ireland (IBI), the body representing 34 independent stations, told a briefing meeting in the Dáil that reform of […]
Premier Sports set to return to UK
Premier Sports (PS) will return to the UK early next year subject to competition approval having agreed to take back control of the business which was recently sold to the Swedish-owned Viaplay Group of TV, streaming and radio channels. PS content will continue to be delivered on Sky and Virgin. Streaming customers can continue to […]
Late Late Toy Show tops ratings
Patrick Kielty’s first outing in hosting the Late Late Toy Show on Friday night went well with the comedian-actor averaging 1.46 viewers on RTE One, making it the country’s top rated show this year. The show yielded an audience share of 81.5 per cent, which translates as four out of every five people watching television […]
Dunnes shortens voucher deadline
Loyal Dunnes Stores customers could be in for an unwelcome surprise in the run-up to Christmas as the retailer has reduced the deadline on its popular €10 off €50 vouchers can be used to buy groceries. Up to last weekend, Dunnes allowed customers a 14-day period to use the vouchers but a new scheme has […]
