In his article in the November issue of Marketing.ie, John Fanning recommends two books for Christmas, one of which, Prophet Song by Irishman Paul Lynch, has just won the Booker Prize. Given the alarming scenes in Dublin city centre recently, both the book and Fanning’s words about it are timely. Here’s what he wrote (three […]
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Publicis adds lion’s share of ESB
Publicis Dublin has won two of the three legs in a contest for the ESB group business. The agency run by Geraldine Jones (pictured) will now handle Electric Ireland and ESB corporate assignments. TBWA\Dublin, which was the agency for Electric Ireland and other ESB divisions for some years, retains the ESB Networks account. In more […]
Moran elected IAPI’s new president
Abi Moran, chief executive of Folk Wunderman Thompson, has been elected as the new president of the Institute of Advertising Practitioners in Ireland (IAPI) for the next two years. She will assume the post at the start of January. She succeeds Seán Hynes, co-founder of Bonfire. Moran has worked in adland for over 20 years […]
Vodafone and Allianz Ireland’s top sponsors
Mobile brand Vodafone and the German insurer Allianz have been named as the country’s most effective sponsorships for their Ireland rugby and Women’s Aid campaigns respectively, the Onside agency and the Marketing Institute reports. Voted upon by Ireland’s marketing professionals, the two brands were recognised as this year’s ‘industry trailblazers’ at a breakfast sponsorship conference […]
Keating fronts Rockshore’s Christmas ad
Rockshore, the Diageo-owned Irish lager and cider brand, has hired pop star Ronan Keating for its new Christmas campaign, ‘The most refreshing time for a beer’. Created by M&C Saatchi London, the campaign is designed to build on Rockshore’s summer activity in creating a fame-driving piece of work offering a ‘Refreshingly Irish’ take on the […]
Acne launches Stena’s new campaign
European ferry company Stena Line hired Deloitte Digital’s Acne to roll out a new autumn/winter campaign. Acne in Ireland is headed up by executive creative director Dylan Cotter (pictured) and client service director Jimmy Murphy. Following a competitive pitch held in spring of this year, Stena Line appointed Acne to develop a new brand platform […]
Woodie’s Mrs Higgins ad returns
Woodie’s is bringing back its ‘Mrs Higgins’ Christmas ad for the fourth year in a row. The popular ad will premiere during the Late Late Toy Show this Friday (November 24), marking the start of its latest festive run. The ad shares the story of ‘Mrs Higgins’ and the celebration of community spirit. It relates […]
Staycity succeeds AIG as Dublin backer
Staycity Aparthotels has agreed a five-year, multi-million euro deal to become the main sponsor of the Dublin GAA teams in place of AIG following the expiry of its 10-year contract. Dublin GAA, LGFA and camogie players Brian Fenton, Donal Burke, Caoimhe O’Connor and Emma O’Byrne attended a photocall in Parnell Park to launch the new […]
Sky’s Caroline Donnellan voted top marketer
Caroline Donnellan, director of brand and marketing, Sky Ireland, was unveiled as this year’s Marketer of the Year winner at a lunch in Fire restaurant attended by some of the industry’s top marketers. Donnellan was selected for her achievements in spearheading a new three-pillar strategy for Sky which saw a global brand more synonymous with […]
Tubridy to host show on Virgin UK
Ryan Tubridy will be joining the weekday line-up Virgin Radio UK broadcasting from the London studios of News UK and simultaneously live on Dublin’s Q102. Tubridy will follow the Chris Evans Breakfast Show from 10am to 1pm, Monday to Friday. He and RTÉ went their separate ways after a controversial and protracted row over payments […]
Nils Leonard interviewed by Conor Byrne
An interview with British advertising creative Nils Leonard features in the latest episode of the ‘That’s What I Call Marketing’ podcast. Leonard was in Dublin recently for a talk jointly hosted by the Marketing Society and the Institute of Advertising Practitioners in Ireland (IAPI). At the event, Leonard told delegates that creative leadership in advertising […]
Curtin rejoins Heineken as marketing director
Heineken Ireland has appointed Fiona Curtin as marketing director to succeed Sharon Walsh, who was promoted to managing director of the Dutch brewer’s Irish operation earlier this year. Since leaving Heineken for the second time in 2018, she worked as Jameson’s global planning and communications director at Pernod Ricard. She then held an interim post […]
RTÉ appoints Deans commercial director
Gavin Deans has been appointed as the new commercial director at RTÉ. Deans, 45, was managing director of Media Central, the sales house owned by Bauer Media. He replaces Geraldine O’Leary who resigned from the role in the summer, shortly before she was due to retire. He will take on the new position in February. […]
