Publicis has made a number of changes to its management team. Strategy director Fay Quilligan moves into the role of head of strategic planning, replacing Chloe Hanratty who is leaving the agency to establish herself as an independent brand consultant. Quilligan has worked in the industry for over 18 years and joined the agency from […]
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An Post card gives love stamp of approval
An Post is rolling out a new campaign by sending love across the nation with a Christmas card. The idea behind the activity is that Christmas truly starts when people receive their first card. The card will be landing in letter boxes across the country over the next week and features the beloved Tin Man […]
TPH shares Barnardos’ Christmas message
Independent creative agency The Public House has launched a national fundraising campaign across print, social, digital, and radio for Barnardos Ireland. Barnardos work on behalf of vulnerable children and their families all over Ireland. The charity’s aervices are particularly needed over the Christmas holidays, more so in a year when food poverty, heat poverty, electricity bills […]
Radio audience close to 3.8m
Radio listenership in Ireland is now close to 3.8 million people with the latest Joint National Listenership Report (JNLR) conducted by Ipsos B&A showing a total national audience of 3,791,000 tuning in every week. The report covers the period October last year to this September and shows a each of 92 per cent of adults […]
Droga5 rolls out new VHI campaign
Droga5 Dublin, part of Accenture Song, has launched a campaign for VHI health insurer with a new slogan – ‘Because your health means everything.’ brand platform. Established over 65 years ago as the first health insurance company in Ireland, VHI now has 1.2 million members. The campaign includes television, out of home, radio, social and […]
Verve squares up for Lyons Tea
Verve Showrunner has created a new campaign for Unilever’s Lyons Tea highlighting the move from pyramid to square tea bags. ‘We’re Square’ is a tribute to anyone who’s unashamedly uncool or has been labelled ‘square’. The campaign was launched with a Dublin Airport Skywalk special made to resemble the hallway of a ‘granny gaff’, full […]
IAPI selects four Eurobest teams
Eurobest is once again set to host its annual young creative competition as the Institute of Advertising Practitioners in Ireland (IAPI) has announced the four teams chosen to take part in the global competitions. Eurobest provides a platform for emerging creatives in Irish advertising to showcase their talents and develop their creative and innovative abilities. […]
O’Driscoll to address sponsorship talk
Brian O’Driscoll will discuss the role of brand ambassadors at a sponsorship seminar in the Aviva Stadium later this month. The former Ireland and Leinster captain will be involved in a fireside chat at the ‘Who Won Sponsorship Series 2023?’ event organised by the Onside agency and the Marketing Institute. Onside’s John Trainor said this […]
Heineken calls time on Island’s Edge
Dutch brewer Heineken Ireland has decided to take its Island’s Edge stout off the market after just two years. The stout brand was targeted at young consumers aged 18 to 35 in a bid to take share from Diageo’s Guinness. Heineken spent multiple of millions on marketing Island’s Edge with major advertising campaigns and pub […]
Connolly takes reins at Munster Express
Doreen Connolly is the new managing director of the Munster Express replacing Kieran Walsh who has retired. She also becomes the main shareholder in the 163-year-old business. “After over 100 years of the Walsh family running the Munster Express, I am stepping back due to retirement,” Kieran Walsh said. “I know that this will allow the […]
Connelly rolls out epilepsy campaign
Connelly Partners Dublin have launched a new campaign for their client Epilepsy Ireland (EI), to show the broader public how common epilepsy is in Ireland. Research conducted by Amárach Research on behalf of Epilepsy Ireland shows that eight in 10 people in Ireland believe epilepsy to be a far rarer condition than it is in […]
Saunders awarded doctorate by DCU
John Saunders, president and CEO of FleishmanHillard international communications, has been named an honorary doctor of philosophy by Dublin City University (DCU). Saunders becomes the first ever Irish public relations professional to receive such an honour from the university. Starting out his career as a sport’s presenter in RTÉ, the Dublin native went on to […]
Influencers urged to use ‘#ad’ in posts
New guidelines requesting social media influencers to use ‘#ad’ and ‘#gifted’ labels in their posts have been jointly launched by the Competition & Consumer Protection Commission (CCPC) and the Advertising Standards Authority of Ireland (ASAI). The CCPC, which is Ireland’s consumer watchdog, and the ASAI, which acts as the self-regulatory body for the advertising industry, […]
