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Boots in closer ties with Electric Picnic

The countdown to Electric Picnic is on and the Boots pharmacy chain is back this year as not only the festival’s official premium beauty partner, but now haircare as an extra category as the sold-out event returns to Stradbally Hall from mid-August. Building on last year’s activations, Boots will be festival ready with two attractions […]

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Doyle gets CEO job at Bauer group

Bauer Media Audio (BMA), the Europe-wide digital commercial radio broadcaster and podcast operator, has announced that Chris Doyle has been appointed as chief executive of BMA in Ireland. He joined the German-owned company in 2021 when they acquired Communicorp Group from previous owner Denis O’Brien, of which he was chief operating officer. He became interim […]

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Sky Sports+ to be rolled out soon

Subscribers to Sky Sports in Ireland will soon have access to more live streams and a new channel at no extra cost. Integrated into Sky TV, streaming service Now, and a new mobile app, Sky Sports+ will make it easier for fans to browse, discover and watch sport. With the capability to stream up to […]

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Madden new MD at Forsman & Bodenfors

Jane Madden has been appointed as managing director of Forsman & Bodenfors Dublin, the creative agency formerly known as In the Company of Huskies. She will also stay on in her current role as interim strategy director and will report into CEO Jonathan Forrest. Madden started her career in adland in the US with Goodby […]

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IAPI names Female Futures winners

Celebrating its fifth consecutive year, the Institute of Advertising Practitioners (IAPI) has announced the recipients of the 2024 Female Futures Fund (FFF) programme. Such was the high calibre of applicants, IAPI decided to increase this qualifiers’ pool from 25 to 27 to accommodate more talent. FFF’s purpose is to nurture, retain, and propel female talent […]

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DMG Media installs new team at Business Plus

              DMG Media has appointed a new editorial and advertising sales team to replace Business Plus founders Nick Mulcahy and Siobhán O’Connell in running the magazine. Ben Haugh has taken over as editor from Mulcahy, while Mairead Kearns (top, left) is now commercial manager and Win Moore account manager. […]

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Plant-It wins Love Irish Food award

The Plant-It Food Company has won the Love Irish Food Brand Development Award for 2024, a prize worth in excess of €160,000. The prize includes a national outdoor transport campaign, creative bursary, product development package and business ‘healthcheck’. Based in Dublin, Plant-It is a family-run, Irish frozen food business that produces plant-based products. The company was […]

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Sweartaker adds Musgrave’s PR

Sweartaker, part of the Murray public relations group, has added three new accounts in the shape of Musgrave, PepsiCo and Applegreen Electric. The Musgrave account win follows a pitch process between incumbents Wilson Hartnell (Centra), Fleishman Hillard (SuperValu) and Teneo. Musgrave appointed Sweartaker to represent both SuperValu and Centra across all consumer and brand PR […]

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Havas Dublin wins Flahavan’s oats

Havas Dublin has been appointed by Ireland’s best-known producer of breakfast cereal porridge oats, Flahavan’s, following a three-way pitch with creative agencies Boys+Girls and The Public House. The account was handled by Irish International and its successor BBDO Dublin (now TBWA) for many years. As well as marketing traditional porridge oats, the family-owned company extended […]

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Ad Net Zero hosts first industry summit

Pathway to Progress was the theme of Ad Net Zero Ireland’s first sustainability summit supported by the Association of Advertisers in Ireland (AAI), the Marketing Institute (MII) and the Institute of Advertising Practitioners in Ireland (IAPI) in the CHQ building in Dublin. The progress sentiment was carried through the morning with presentations, case studies and […]

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ASA partners with IFCO on cinema ads

The Advertising Standards Authority (ASA), the self-regulatory body responsible for promoting, regulating and enforcing standards in marketing communications in Ireland, has partnered with the Irish Film Classification Office (IFCO) to streamline the process for complaints around cinema ads and promotions for cinema that run in other media. IFCO will now direct complaints to the ASA […]

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WPP rolls out Bank of Ireland eco loan

WPP’s Folk VML and its Bank Collective have launched an ecosaver mortgage campaign for Bank of Ireland incentivising homeowners with strong building energy rating (BER). Broadcaster and actor Baz Ashmawy again fronts for the bank, outlining the positive effect consumers can avail of by improving their homes energy rating. With the new product, better BER […]

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PML reports OOH spend up by a fifth

PML Group’s Watch market intelligence points to a 20 per cent increase in the value of out of home (OOH) spend in the first quarter of 2024. The strong uptick in advertiser investment in the medium is evident across classic, transport and digital OOH formats and represents the sector’s best annual start for some years. […]

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