International audit, tax and advisory consultants Forvis Mazars has signed up to sponsor Old Wesley Rugby Football Club in a three-year deal. Financial details about the deal were not disclosed which will see support for Wesley’s youth development teams, senior teams, and its visually impaired and touch rugby squads. The club’s two former mini rugby […]
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Conor Murray signs up for Thérapie
Thérapie Clinic, the Irish-owned medical aesthetic and laser hair removal company, has hired Munster, Ireland and Lions player Conor Murray as its first ever brand ambassador for male laser hair removal. The The four times Six Nations champion and entrepreneur will front for the male laser hair removal brand. The company claims to have seen […]
Showtime for Beetlejuice ads
“It’s showtime!” The immortal words spoken by Michael Keaton in the original Beetlejuice movie are an appropriate catch-cry for a new campaign for the sequel, Beetlejuice Beetlejuice, now showing in Irish cinemas. No Limit Branding (NLB) partnered with Warner Bros. Discovery, OMD and Poster Plan to roll out a 20-foot tall, fully wrapped external and […]
Repak ads come clean on how to recycle
A new Repak campaign by The Brill Building aims to change the way Ireland recycles packaging. ‘The Most Sorted’ calls on businesses and the public to reduce the amount of packaging that goes to waste by sending material ‘clean, dry and loose’ to recycling. It is the agency’s second national campaign since ‘Re-imagine’ in 2022 […]
Coke top brand for 20th year in a row
Coca-Cola is Ireland’s biggest-selling brand for the 20th year in a row, topping the 100 Irish grocery brands league produced by Checkout magazine in partnership with NIQ Ireland. The soft drinks giant was not the only grocery brand to hold on to its top ten ranking from last year, with Lucozade, Tayto, Cadbury’s Dairy Milk […]
Lacy to replace McDonnell as Dentsu boss
Keith Lacy has been appointed by the Japanese agency Dentsu to head up its Irish operations following the announcement that Liam McDonnell is about to retire. A former president of the Institute of Advertising Practitioners in Ireland (IAPI), McDonnell has played a pivotal role in the development of Ireland’s media agency landscape over the last […]
IAPI and Marketing Society take new Steps forward
The Institute of Advertising Practitioners in Ireland (IAPI) in association with the Marketing Society Future Council have announced 36 young professionals that have been selected as mentees for the 2024/2025 Steps programme. The industry initiative aims to foster growth and leadership in Irish marketing and advertising by pairing aspiring young talent with seasoned experts. The mentees […]
NewsBrands names Bourke as new chair
Members of NewsBrands Ireland, the representative body for Ireland’s national news publishers, have elected Sammi Bourke as their new chair. She replaces Business Post chief operating officer Colm O’Reilly. Bourke has over 20 years’ experience in media and news publishing. A native of Australia, she worked in senior sales, advertising and publisher roles with Rupert […]
Newstalk’s Off the Ball scores with Outsurance
Newstalk and its Off The Ball sports show have signed an 18-month sponsorship deal with Outsurance, the South African insurer, for an undisclosed sum. The deal sees the company sponsor all sports news bulletins broadcast on Newstalk. Outsurance, whose Irish operation is based in Cherrywood in south Dublin, is one of the latest new providers […]
Boys+Girls’ SuperValu ad whets appetites
“When did the food that brought us together get replaced with the feeds that pull us apart?” That’s the question posed in Boys+Girls’ new campaign for SuperValu, ‘Dinner time well spent’. The ad is a rallying cry to Irish households to put the tablet away at the table and reconnect over food – from the […]
Kia supports national beach clean up
Over 400 groups and more than 10,000 volunteers have already signed up for the Clean Coasts Big Beach Clean on September 20-22, supported by Kia Ireland. With the deadline for registering fast approaching, it’s a final reminder to volunteers to sign up before 5pm next Wednesday, September 11, to avail of a free kit, while […]
Farrell cites failings in corporate governance
The damage that failings in corporate governance risks causing to Ireland’s reputation as a centre of entrepreneurial drive and innovation, Paul Farrell, chief executive of Hibernia College, has said. The former Virgin Media CEO and marketing boss at 02 and The Irish Times, said too many businesses founded on the back of invention, a scientific […]
Diageo adds Rockshore 0.0
Diageo Ireland has launched Rockshore alcohol-free lager in cans. Hilary Quinn, marketing director at Diageo Ireland, said last year demand for non-alcoholic beer grew in Ireland by 18 per cent and in recent years the company has invested heavily in the category. Rockshore 0.0 lager is brewed with the same four ingredients as the brand’s […]
