RSA-owned 123.ie has extended its sponsorship of Athletics Ireland. No fee was officially disclosed other than to say it’s a “six-figure” deal running until the end of 2030. The insurer, known for its ‘Give better a try’ line, signed up to Athletics Ireland in 2022 – supporting grassroots athletics to international stars such as as […]
Blog RSS feed for this section
Diageo hires Keane for Rockshore ads
Rockshore, the lager brewed by Diageo at St James’s Gate, has a new TV and out of home (OOH) campaign to highlight its League of Ireland (LOI) sponsorship. The TV spot features Sky football pundit and former Manchester United and Republic of Ireland midfielder Roy Keane. The spot was directed by Declan Lowney of Father […]
Clarke rejoins Red C as a director
Robbie Clarke has been appointed to a senior role as director at Red C Research. He rejoins the agency having gained over 20 years experience in brand strategy and data-driven decision-making across FMCG, tech, finance, and media. Clarke is known for his analytical mind and ability to translate data into clear narratives for global and […]
Miscellany shares tale of seal lover
With the Irish summer in full swing, RTE Radio 1’s Sunday Miscellany shares the story of Mark Leslie – Ireland’s Seal Whisperer. Leslie is the founder of Martello Media, the company which produced many of Ireland’s best known interpretative centres including the Easter 1916 Commemoration in the GPO and the visitor centre at the Cliffs […]
Folk pushes SME offer for Vodafone
Vodafone and Folk VML have launched a new business campaign targeted at small and medium enterprises (SMEs) with rugby stars and Irish comedian Killian Sundermann (above). The campaign is titled ‘Your Business Can Change the Game’. The ads aim to build awareness of Vodafone’s digital services, including cybersecurity and cloud solutions. At the heart of […]
Wafer and Davies to serve on Effies jury
The European Association of Communications Agencies (EACA) and Effie Awards Europe have announced the grand jury for this year’s Effie Awards Europe competition which includes Diageo Ireland’s Grainne Wafer (pictured) and TBWA’s Neal Davies. The jury will select the grand Effie winner, the most effective marketing campaign of the year. Wafer is currently global category […]
Giles quits as expert on Off the Ball
Former Republic of Ireland and Leeds United midfielder John Giles, whom it was said “could land a ball on a penny”, is to retire from punditry at the age of 84, after 23 years with Off The Ball and almost three decades with Newstalk. Giles’ tenure with the Thursday nights’ sports show makes him the […]
PR business worth €1.9bn study shows
Ireland’s public relations and communications sector now contributes an estimated €1.9 billion to the economy, which is a 60 per cent jump on the €1.2bn in 2019, the latest annual Public Relations Institute of Ireland (PRII) census indicates. The triennial survey by Amárach Research points to the size, shape, and direction of the business in […]
Just Eat OOH urges coming out for Pride
Food delivery brand Just Eat is running out of home (OOH) ads asking everyone to come out for Pride now in its second year with a campaign created by Core. For the second year running, the link-up with Outhouse is again aimed at raising funds for LGBTQ+ services. Pride 2025 also includes a live event […]
Murphy for Connelly as deputy MD
Jimmy Murphy has joined US agency network Connelly Partners as deputy managing director at its Dublin office. A respected advertising leader, Murphy has over 25 years of industry experience in adland. He will work alongside managing director Vaunnie McDermott. His early career included roles at Arks and Cawley Nea (now TBWA). He later held shareholding […]
Guinness ‘Island’ creator Frank Sheerin dies
Frank Sheerin, former creative director of Arks Advertising, has died. His major claim to fame during an auspicious career was writing the award-winning Guinness ‘Island’ TV commercial in 1977. Marketing.ie readers voted it Ireland’s ‘Ad of the Century’ in 1999. He also wrote the Harp ‘Sally O’Brien’ commercial with the famous line “and the way […]
Heineken teases with Orchard Thieves’ ads
Orchard Thieves, Heineken’s cider brand, has a new campaign, ‘Be More Fox’, to mark its tenth year on the Irish market. The ads are targeted young adults who “embrace their inner fox” by making the most of life’s social occasions. At a time when ‘living life to the fullest’ often comes with a rulebook, the […]
Irish agencies score at Cannes Lions
Irish agencies were among the award winners at the Cannes Lions Festival of Creativity 2025. Dentsu, Droga5 Dublin, Folk VML, Publicis Dublin and Thinkhouse won awards and were shortlisted. Publicis Dublin, Thinkhouse and Dentsu Red Star managed to take home three silver and two bronze Lions for Heineken’s ‘Pub Succession’. The out of home, brand […]
