Highly-acclaimed advertising creative Mike Garner is to leave Core in July and set up his own creative consultancy, working directly with clients and other agencies. Mike Garner Consulting will aim to provide creative resource with a strong emphasis on advertising effectiveness. Garner said the move was prompted by some clients wishing to work directly. He will […]
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Mindshare rolls out Brennans NFTs
GroupM’s Mindshare have launched a new campaign bringing Brennans Bread into the world of NFTs and specifically targeting the Generation Z consumer audience. What is an NFT? The letters stand for non-fungible token. NFTs allow people to buy and sell ownership of unique digital items and keep track of who owns them using the blockchain […]
Dentsu’s Merkle acquires Pexlify
Dentsu has agreed a deal to acquire Pexlify, the Salesforce consultancy based in the UK and Ireland. Pexlify will join Merkle, Dentsu International’s data-driven customer experience management (CXM) company. The deal boosts Merkle’s existing Salesforce capabilities, adding scale and additional geography in the UK and Ireland for B2B and B2C clients. Details surrounding the value […]
Sheehan heads IAPI climate action group
Sustainability specialist Elizabeth Sheehan is working with the Institute of Advertising Practitioners in Ireland (IAPI) in leading Ad Net Zero Ireland, the first international chapter of an industry-wide initiative first launched in the UK in 2020. The climate action initiative calls on creatives to use their influence to promote more sustainable consumer choices. Sheehan is […]
Kantar names Apple as world’s top brand
Apple sits on top of the Kantar Brand Z ranking for the world’s most valuable brands and is on track to become the first trillion-dollar brand. With a value of $947.1 billion, Apple stands out for its differentiation and diversification across its hardware, software and services portfolio. Google moves up to second place and is […]
Mindshare brokers tasty TV deal for Tesco
This week marks the launch of Tesco Ireland’s sponsorship of RTÉ One’s new summer cooking show, All Fired Up, fronted by Dublin chef, Nico Reynolds. The six-part series airs in a prime-time evening slot on Tuesdays at 7pm from June 14. Fire Pit, Tesco’s speciality BBQ range, top and tail the show in which Reynolds […]
Madden named Enterprise Ireland top student
Annie Madden, co-founder of FenuHealth and a graduate of UCC, has been named Enterprise Ireland’s 2022 student entrepreneur of the year. FenuHealth, based in Co Meath, produces powdered supplements that are added to feed to help prevent and resolve stomach problems in horses and ponies. The awards are open to all third-level institutions across the […]
Sally Rooney’s tale used to entice tourists
Ireland is wowing viewers of the new TV adaptation of Sally Rooney’s novel Conversations With Friends, now airing on BBC Three in the UK and streaming on Hulu in the US. After the TV adaptation of Rooney’s Normal People in 2020, Tourism Ireland worked again with Element Pictures, to create a short behind-the-scenes film for […]
Thinkhouse makes film on protecting Irish seas
The Fair Seas environmental group hired Thinkhouse to create a short film about the benefits of a healthy sea for communities around Ireland. Letter From The Sea is a two-hour film released to mark World Oceans Day (June 8th) and EU Oceans Week, along with a scientific report from Fair Seas on the need to […]
IAPI announces third annual FFF winners
The Institute of Advertising Practitioners in Ireland (IAPI) have announced the recipients of the third annual Female Futures Fund (FFF). As a result of the exceptionally high standard this year, it was decided to widen the final number of recipients from 25 to 28. The winners will take up the leadership programme developed by IAPI […]
Largo Foods founder Ray Coyle dies
The death has been announced of Ray Coyle, founder of Largo Foods and Tayto Park, at the age of 70. The winner of the Marketer of the Year in 1996, he started off in business growing potatoes and vegetables on 15 acres of land at Curraha, Co Meath, which was given to him by his […]
Sun ads shine a light on using time
News Ireland has rolled out a new multi-channel nationwide campaign for The Irish Sun daily tabloid newspaper. News Corp says thesun.ie saw “significant growth” over the past 12 months, with monthly users increasing by 19 per cent from April last year to the end of April 2022. Over the same period, page views are said […]
RTÉ highlights sponsorship value to clients
Guests from Dublin’s adland attended the launch of RTÉ Media Sales’s new sponsorship research at a breakfast event in the Iveagh Garden Hotel, hosted by RTÉ’s Nuala Carey. Following previous studies on how sponsorship works for brands, the latest research, carried out by Behaviour & Attitudes, covers 30 sponsorship properties across RTÉ platforms. The study, […]
