Core’s Zenith and Mediaworks agencies are to merge and operate under the Zenith name with Paul Moran (above) as managing director. The business will service a range of international and Irish brands, including McDonald’s, Paddy Power, IDA Ireland and Aviva. The merger takes effect from the start of July and will be led by board […]
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Boys+Girls creates new Škoda campaign
Boys+Girls has released ‘Perseids’ for Škoda Ireland, the agency’s latest work in the gold Effie-winning ‘Made for Ireland’ series. The ads showcase that while Škoda cars may not be made in Ireland, their cars are made for the best of Irish life and the wild, wonderful and varied landscapes of Ireland and are the perfect […]
Bank of Ireland hammers home Big Move pitch
Bank of Ireland’s ‘Big Move’ uses TV ad out of home (OOH) as a sequel to its recent radio, digital and social campaign with ambassador Baz Ashmawy and his mammy Nancy back on TV screens urging people to take a tongue in cheek approach to what is happening in Irish banking with KBC and Ulster […]
BBH arrives in town after bagging Tesco
Top creative agency Bartle Bogle Hegarty, aka BBH, co-founded by John Hegarty, is now open for business in Dublin with Tesco Ireland as its starter client. Tesco was previously handled in Ireland by Accenture Song’s Rothco. BBH’s Dublin office is headed up by business lead Amy Crowe with Aubrey O’Connell and Sam Caren operating on […]
IAPI bestows honours with new fellowships
Four executives have been honoured for their contribution to Irish advertising with fellowship certs presented by the Institute of Advertising Practitioners in Ireland (IAPI) to Orlaith Blaney, Alan Cox, Patrick Hickey and the late Eoghan Nolan. Blaney was honoured for her work in charge of McCann Dublin. She is currently director of corporate affairs at […]
Irish Distillers voted top team at AIMs
Marketing Institute Ireland announced the winners of its All Ireland Marketing Awards (AIMs) at a gala dinner attended by 800 marketers in Dublin’s Clayton Hotel on Burlington Road with the marketing team of the year award going to Irish Distillers, led by marketing director Jessica Norris. From the hundreds of entries, 99 were shortlisted across […]
TG4 extends support for ladies’ football
TG4 has agreed a five-year extension of their sponsorship of the All-Ireland Ladies Football county championships, with the new deal with the Ladies Gaelic Football Association (LGFA) set to last until the end of the 2027 season. No details of the value of the deal were disclosed, which will see the partners work together to […]
Motherland and Event Junkies merge
Production companies Motherland and Event Junkies have joined forces under the one entity Motherland. The formal tie-up follows the recent hiring of Margaret ‘Mags’ Levingstone and Anthony McCaffrey. Levingstone had been head of production at Accenture Song’s Rothco for the past eight years. McCaffrey worked at Raygun, The Mill and Untold Studios. Motherland makes TV […]
Dooley to chair Marketer of the Year
The chief executive of the Association of Advertisers in Ireland (AAI) Barry Dooley will return as chair of Marketer of the Year. Dooley has been in charge of running the AAI since 2013. He has extensive advertising experience working in agencies such as Irish International (now BBDO Dublin), Wilson Hartnell (now Ogilvy) and Brian Cronin […]
Taste of Dublin returns full-on
Summer food festival Taste of Dublin returns this year to its full pre-pandemic order. As in pre-Covid times, the event will be held in the Iveagh Gardens behind the National Concert Hall from June 16-19, with over 30,000 food enthusiasts expected to attend. Fairtrade Ireland returns this year as the event’s non-profit partner as does […]
Canary gas safety ads honoured again
Tommy McAnairey, the animated canary character who fronts the Gas Networks Ireland (GNI) TV ads warning about the dangers of carbon monoxide, has won the international Institution of Gas Engineers and Managers (IGEM) Gas Safety Award at an awards show in London. The more recent GNI campaigns were created by Publicis with animation by Piranha […]
Javelin rolls out Sisu Clinic launch
Sisu Clinic, a doctor-led aesthetic medicine destination with 14 clinics across Ireland, has developed a campaign through Javelin to drive large-scale brand awareness nationwide. Media elements include out of home, radio, digital audio and TV ads through Sky Adsmart. Programmatic display, YouTube, search and social activity also form the schedule. Corkman Pat Phelan co-founded the […]
Exp appointed to handle FreeNow activations
Exp, the Boys+Girls’ activations agency, has been appointed to handle FreeNow after a contest. It is understood that a number of other leading agencies, including Thinkhouse and Verve, were also in the running. The account was previously handled by Accenture Song’s Rothco. Exp’s Karleen Smyth will work to FreeNow’s head of marketing Jane Maher. FreeNow […]
