Golfer Shane Lowry has agreed a deal with the French international drinks company Pernod Ricard to act as their brand ambassador for Jameson in a three-year deal, the value of which was not revealed. Global marketing director at Irish Distillers Pernod Ricard (IDPR) Brendan Buckley said that some people might say this could be the […]
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TU Dublin launches student scheme
Technological University Dublin, Thinkhouse and the Yugo global student housing operator, have announced the launch of the 2022 Breakthrough Scholarship. The tripartite scholarship is designed to help overcome barriers faced by young, marginalised students living in Ireland while at the same time fueling a more diverse marketing industry nationally. Valued at €28,000, it is the […]
Heineken 0.0 ads say no reason needed
The latest campaign for Heineken 0.0 lager aims to ease the pressure on people who wish to avoid alcohol while socialising. The ‘Zero Explanation Needed’ campaign, created by Publicis Dublin, Red Star and Thinkhouse, is rooted in an insight particularly pertinent in Ireland, that people often feel obliged to drink alcohol, even when they prefer […]
MediaCom adds Irish Distillers
MediaCom Ireland has secured the media planning and buying for Irish Distillers, the Pernod Ricard-owned spirits and wines supplier and producer of some of the world’s best known Irish whiskeys, following a contest. The account was previously with Core’s Spark Foundry. Other agencies that pitched for the business were Dentsu’s Carat and Omnicom’s OMD. Jameson […]
An Post runs ads on Bauer’s AudioMob
An Post is the first advertiser in Ireland to use Bauer Media’s AudioMob in game audio platform in a media first for the brand brokered by Mediaworks. The ads will only be served to users who have their volume on and above 30 per cent to maximise campaigns effectiveness. AudioMob was founded in 2020 by […]
McDermott now MD at Connelly Partners
Vaunnie McDermott has been promoted to managing director of creative agency Connelly Partners Dublin. In her new role, McDermott will be responsible for operational and financial decisions for the Dublin office, working in collaboration with sister company Zoo Digital, which Connelly Partners acquired for an undisclosed sum earlier this year. McDermott has over 20 years’ marketing […]
Lidl retains BrandShout lead
German discounter Lidl again topped the latest BrandShout ad recall survey with Vodafone again in second place. Bank of Ireland moved up from 16th position to take joint third place with McDonald’s, up ten places from 13th. Guinness was fifth, up from tenth while Coca-Cola and Aldi dropped from third place to sixth and seventh […]
Virgin to show JP McManus Pro-Am
Virgin Media Television has secured Irish free-to-air rights to broadcast the JP McManus Pro-Am from Adare Manor on Virgin Media Two next week. Coverage starts at 2pm on Monday and Tuesday. Some of the biggest names in golf will converge in the County Limerick resort delivering eleven hours of live golf across the two days, […]
McDonald’s on tour with McCafé coffee
McDonald’s has hit the road offering free coffee at locations nationwide. The McCafé mobile Airstream van was launched in April at the Connemarathon and has visited several major events and festivals, including Wild Roots in Sligo and Sea Sessions in Bundoran. Its latest stop came at Dublin Pride where the McCafé van was located on […]
WHPR appoints O’Connor as deputy chief executive
PR agency Wilson Hartnell has announced the promotion of Sarah O’Connor to the role of deputy chief executive. She will work alongside the Ogilvy agency’s CEO, Sharon Murphy. O’Connor joined WHPR as a director and head of its sports marketing department over six years ago, leading the team to multi-award-winning work both nationally and overseas. […]
Publicis scoop four Lions for Heineken
Publicis Dublin was awarded four Lions at the Cannes Festival of Creativity for its Heineken ‘Unwasted Beer’ public information campaign – two silver and two bronze. With ten per cent of global greenhouse emissions coming from food and drink waste, Heineken Ireland was faced with the challenge of what to do with 19 million pints […]
BBDO headhunts Derby from Rothco
BBDO Dublin has appointed Jess Derby as its new head of content and production in place of Noel Byrne, who is now head of Core’s in-house studio. Derby joins from Accenture Song’s Rothco, where she was global executive producer for the last two years of her decade-long tenure. She previously spent six years as a […]
Acne rolls out Liberty Insurance campaign
Liberty Insurance has launched a new campaign developed by Acne Dublin and Acne Lisbon. Called Futureproof, the ads highlight Liberty’s claims of offering flexible and customisable products made possible by the company’s digital transformation. The launch campaign focuses on motor insurance, following the insurer’s move to a new cloud-based operation. The new cloud model with its […]
