The European Association of Communications Agencies (EACA) and Effie Awards Europe have announced this year’s Effie Europe jury. The judges will be tasked with Awarding Ideas that Work. Effie aims to lead, inspire and champion the practice and practitioners of marketing effectiveness. The awards are open to agencies and brands that set out to be […]
Blog RSS feed for this section
Toyota and Javelin roll out Sky Shoppable
Toyota is the first Irish advertiser to use Sky Shoppable. A QR code integrated into the TV ad drives viewers online to a Toyota landing page. The campaign marks the start of Toyota’s sponsorship of a Foroige’s ‘Big Brother, Big Sister’, a project designed to match volunteer adults to young people in need of friendship […]
McGonigle named Marketing Institute CEO
Shane McGonigle has been appointed as chief executive of Marketing Institute Ireland (MII) in place of David Field. McGonigle takes on the role having spent the past five years with the Kerry Group where he was European digital marketing director and strategic marketing director. He had previously advised companies on NPD and innovation. McGonigle’s appointment […]
Dublin GAA star McMahon launches Defiant
Dublin GAA All-Star Philly McMahon is backing the launch of a new bottled water which is 100 per cent H20, purified seven times. Defiant was developed in Ireland after independent tests of leading water products found carcinogens present in many, as well as mercury and harmful chemicals such as pesticides. Defiant was created by gym owner […]
Dingle Distillery sponsors new film festival
It was the backdrop to the Academy-award winning Ryan’s Daughter starring John Wayne and Maureen O’Hara, Tom Cruise and Nicole Kidman’s Far And Away and it was even the home of Jedi Master Luke Skywalker in Star Wars: The Last Jedi. Now the Kingdom will once again roll out the red carpet for the new […]
Marketing Society to debate brand culture
At its next event, the Marketing Society will look beyond youth culture and discuss what it takes to stay relevant in a world where consumers are now more in control of advertising than ever before. As leading brands increasingly take a culture-first approach to build deeper resonance and relevance with customers, the desire is to […]
Virgin Media rolls out Four channel
Virgin Media Television will launch a new free-to-air TV Channel, Virgin Media Four (VMF), tomorrow (Wednesday, August 24th). Available on Virgin Media channel 110 and Saorview channel 7, VMF offers both home produced and international content, including weekly NFL American Football coverage and the first TV broadcast of The Group Chat, with Zara King, Gavan […]
Davina O’Donoghue joins B&A board
Davina O’Donoghue has been appointed to the board of Behaviour & Attitudes (B&A). She joins B&A after 25 years working in London in international qualitative research. Her career to date has seen her set up and run two agencies and she has sat on the board of a further two. Most recently, she was a […]
Cadbury’s game on for women’s football
The Public House say the game is on for women’s football with Cadbury’s heroic illustration campaign. The Mondelez-owned confectionery brand, which last year signed up as the official snack partner for the Republic of Ireland women’s team, have now announced their ‘A Player & A Half deserves Support & A Half’ campaign – tieing in […]
Five new judges for Marketer of the Year
Marketer of the Year returns this year following the pandemic with five new judges joining the search for Ireland’s foremost marketing talent. The new judges on board are Kevin Donnelly (above), managing director of Britvic Ireland, and himself a MotY winner in 2012; Laura Lynch, group chief marketing officer, Bank of Ireland; Emma Walls, commercial […]
Crouch all lovey-dovey in Paddy Power ads
Paddy Power kicks off the new Premier League season with a tongue-in-cheek ‘love story’ fronted by former Liverpool striker Peter Crouch and ex-referee Mark Clattenburg. Borrowing scenes from hit movie American Beauty, Crouch calls on fans to ‘Love Football. Intimately’. He gets frisky with a corner flag while Clattenburg embodies ‘Baby’ from Dirty Dancing. The […]
National Lottery tops latest BrandShout
The National Lottery has topped the latest BrandShout ad recall survey for August. The poll is conducted by Ipsos for Marketing.ie and is based on interviews with a new national panel of 1,000 adults every fortnight. The Lottery moved up from sixth place in July. Vodafone (fourth in July) was second, followed by Lidl (second […]
Lego creates special build for Dublin store
World famous Danish toymaker Lego has unveiled a crowd sourced special build on Wexford Street’s Golden Square to mark the opening of their new flagship store on Grafton Street in Dublin. The installation, devised by Kev Gascoigne of Fairy Bricks, comprises a Lego mosaic framed on the board, which was built at Dublin Comic Con […]
