The annual search to find Ireland’s top marketer is underway as nominations are sought for Marketer of the Year (MotY) 2024. As always, the judges are looking for candidates who have achieved outstanding brand success through exceptional strategic direction, innovation, creativity and effective communications. Entrants must have a track record of driving growth and possess […]
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Aer Lingus backs American football sell-out
This month sees host city Dublin welcome back the Aer Lingus College Football Classic for the first US college football game of the 2024 season, with a match between Georgia Tech and Florida State University in the Aviva Stadium on Lansdowne Road on Saturday, August 24. With over 47,000 tickets sold, the game is for […]
Fuel adds three new senior directors
Events agency Fuel has appointed three new senior directors. With teams across the US, UK and its headquarters located on Dublin’s Camden Street, Keith McCormack joins as executive director, Jonny Boyle as director of brand experience and Gráinne Earley has been promoted from global experience director to the new company role of director of employee […]
Häagen-Dazs in tie-up with Emily in Paris
Premium ice cream brand Häagen-Dazs has a new worldwide campaign which is centred around season four of the hit show Emily in Paris streaming on Netflix from August 15. The ‘Be More Emily’ campaign includes a limited-edition ice cream collection in 41 markets, specially themed cakes in selected shops, pop-up experiences and social media activities […]
Heineken takes its House to EP
Dutch brewer Heineken returns to Electric Picnic this weekend by bringing its global House stage to the festival for the first time. Around 75,000 music fans are expected to show up at Stradbally this weekend. A special Irish build never seen anywhere else before puts attendees at the centre of the action, with elevated areas, an […]
IAPI and Marketing Society join up for Steps
The Institute of Advertising Practitioners in Ireland (IAPI) and The Marketing Society Future Council have announced the mentors for Steps, an initiative aimed at promoting the next generation of talent in Irish marketing and advertising. Each mentor was required to have over 10 years of industry experience and to answer a series of questions about […]
Effie awards bid made by Ascential
British events and advisory company Ascential plc has agreed a deal to buy the commercial assets of Effie, the global benchmark in marketing effectiveness, the licence rights of which the Institute of Advertising Practitioners in Ireland (IAPI) has nationally. Subject to regulatory approval, Effie will join Ascential’s Lions division, which also champions advertising campaigns that […]
TPH brews up a storm with Fierce Mild non-alc
Creative agency The Public House (TPH) has ‘Boring Doesn’t Sell’ as its mantra and it’s trying to live up to the promise with the launch of a new non-alcoholic beer on the market called Fierce Wild. Non-alcohol beers are ten-a-penny these days, but the makers of Ireland’s newest brew hope to shake things up. As […]
PRII issues AR guidelines for members
The Public Relations Institute of Ireland (PRII) has released guidelines to support the use of artificial intelligence (AI) among its members. The guidelines aim to help communications professionals navigate the integration of AI, in particular generative AI, into their work while upholding ethical and professional standards. The guidelines are grounded in the European Code of […]
Caelan Doris fronts for OHK Energy
Leinster and Ireland back-row Caelan Doris has signed up as ambassador for the OHK energy group. In line with the tie-up, OHK has teamed up with the rugby player’s charity, Childline by ISPCC. As part of a fundraising campaign, €50 from every OHK sale of solar PV systems and air to water heat pumps will […]
Marketing podcast marks 100th episode
That’s What I Call Marketing, the marketing podcast hosted by former Indeed marketing executive Conor Byrne, has reached a milestone with the release of its 100th episode, which is an interview with Mauro Porcini (above), senior vice president and chief design officer at PepsiCo. The podcast aims to provide listeners with invaluable insights, expert opinions, […]
Men dominate financial ads, report shows
Research by Mannheim Business School in Germany says males feature as the central figure in 84 per cent of financial campaigns which could impact women’s financial confidence and management. A team analysed print financial ads from 1949 to 2023, studying the various depictions of women. Male and female participants in the study categorised people in […]
Galwayman on 2,800km tractor trek for Gaza
A teacher and father of four from Corofin in Co Galway is driving the length of the western seaboard along the 2,800km Wild Atlantic Way in a slow-moving, open-top vintage tractor to raise funds for Concern Worldwide’s Gaza appeal. Pat Murphy is making the trip in his 1962 David Brown 850, which has a maximum […]
