Axa-owned healthcare insurer Laya has a new campaign, ‘We are one. Always’. The ad have links with the company’s sponsorships of Connacht, Leinster and Munster rugby and aim to help combat loneliness in Ireland by leveraging the social connection offered by the sport’s community. Created by Legacy Communications with media by Mindshare, the ads rely […]
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BBH captures photo story for Barnardo’s
Children’s charity Barnardo’s has launched a new campaign entitled ‘Change Their Story’, which adopts artificial intelligence (AI) to show how the organisation’s support can change young people’s lives for the better. Created by BBH Dublin, the ads, which run across print, out of home (OOH) and radio, relates the emotional journey children can travel through […]
O’Leary energised by Swyft’s farm solar panels
Ryanair CEO Michael O’Leary has begun the green transformation of his midlands farm and insists State grants for solar panels should be fast-tracked to help farmers reduce their carbon footprint. The airline boss invested €140,000 installing solar panels and 90kW of batteries at his 2,000-acre Gigginstown estate outside Mullingar, Co Westmeath. The 231-panel Swyft Energy […]
O’Donnell rejoins Heneghan as account director
Aoife O’Donnell has rejoined PR agency Heneghan as account director. She previously worked with the Ballsbridge agency for over 15 years. She left to head up marketing communications at the international healthcare brand Affidea, formerly Euromedic Ireland. She later started her own PR business, Vital Communications, specialising in servicing clients in healthcare, corporate, consumer and […]
Dynamo rolls out Avant Money ads
Creative advertising and branding agency Dynamo has launched a mortgages campaign for new client Avant Money, through- the line activity which includes a series of out of home (OOH) executions and social and display. The visual and sound design employ an old-versus-new theme, with outdated type and SFX being juxtaposed with brighter, bolder and more […]
Sky hires Keane for mobile launch
Sky Ireland has rolled out a Sky Mobile campaign, ‘Expect More’, fronted by former footballer and TV pundit Roy Keane. Created by Core Creative, the campaign focuses on fun and quality rather than listing benefits. Sky Mobile’s brand proposition has been built on the basis of providing a service that is fair, flexible, and transparent. […]
FM104 signs up to Dublin GAA
Dublin GAA and FM104 have formed a partnership allowing the News Corp-owned music station become the official Dublin GAA media partner. No details of the value of the deal, real or contra, were disclosed. FM104 will promote GAA events and news across men’s and ladies football, hurling and camogie. The station’s coverage will feature on-air […]
Penneys launches breast cancer campaign
Primark, owner of the Penneys retail, brand, has launched ‘We’re with you’ campaign in support of Breast Cancer Awareness month. ‘We’re With You’ features women from five countries, including Ireland, who each have been affected by breast cancer. Penneys has rolled out a 37-piece collection, designed to support those affected by breast cancer. The retailer […]
BoyleSports backs VMTV’s Big Brother
Betting company BoyleSports is to sponsor the new series of the Big Brother reality show on Virgin Media Television (VMTV). The series kicks off this Sunday (October 6) at 9pm on Virgin Media Two and Virgin Media Play. No details of the value of the deal were disclosed. The six-week sponsorship partnership includes idents around […]
Marketing Society calls for research entries
The Marketing Society is calling for entries to this year’s Research Excellence Awards (REA). The winners will be announced at the society’s Christmas lunch in the Shelbourne Hotel on Friday, December 6, following which they will present their case studies the following month. The REA line-up of award sponsors are DMG Media Ireland, Global, Mediahuis, […]
Walls to head up National Dairy Council
Emma Walls, commercial director of Offaly-based yogurt producer Glenisk, has been confirmed as the new chief executive officer (CEO) of the National Dairy Council (NDC). She replaces Zoe Kavanagh who was 13 years in the job and is now CEO at Repak. Walls began her career in PR at Ogilvy’s Wilson Hartnell (WH) agency. She […]
Accountant Online revamped as Kinore
Former Chemistry managing director Ray Sheerin developed the strategy for the new identity for Kinore, formerly known as Accountant Online. Michael Basset of Neat Design handled the identity, logo and brand guidelines. The rebrand reflects Kinore’s expanded service offerings and its vision for growth. The event was marked by by an interview by Andrea Gilligan, host […]
Some spaces still available for radio seminar
Limited spaces remain for Radiocentre Ireland’s Sounding Out 2024 event next week. The seminar will feature Robert Heath, author of The Hidden Power of Advertising. Strategist and co-founder of Craig+Bridget Craig Mawdsley will talk about attention and whether it really matters for brands. There will also be a focus on effectiveness where Bridget Angear (Craig + Bridget) […]
