Ireland’s international PR agency Hume Brophy has appointed former special advisor and political director to Tánaiste Simon Coveney TD, Caitríona Fitzpatrick, as senior account director in public affairs. She will provide advice to clients in Ireland and overseas and will contribute to the agency’s strategies on Brexit and other trade issues. Fitzpatrick spent 11 years […]
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Marketers called to action on climate crisis
Brand owners should jump on the bandwagon of tackling the climate change crisis because only by getting involved and making a concerted effort can we hope to solve the problem together, AIB’s managing director of homes Tom Kinsella told a World War Z breakfast event organised by youth marketing agency Thinkhouse’s Youth Lab. People can […]
Gibney again bags Aldi’s corporate PR
Gibney Communications has been retained by Aldi to handle its corporate PR account. On November 4th 1999, the German company was the first supermarket into Ireland with discounter shopping, opening two stores, one in Dublin’s Parnell Street and the other in Ballincollig in Cork, with promises of a one-third saving on the average weekly grocery […]
Ireland back in country reputation league top 10
Ireland has jumped one place to re-enter the top 10 international rankings for national reputations in a public poll across former G8 nations (Canada, France, Germany, Italy, Japan, Russia, UK and the US), out of 55 countries surveyed in the annual Country RepTrak 2019 study. Ireland is now ahead of Spain, Italy, France, Germany and […]
Thinkhouse to debate World War Z climate crisis
Youth marketing agency Thinkhouse will discuss ideas aimed at helping to fix climate change and assess the implications for marketers. Organised as part of the agency’s Youth Culture Uncovered series, the event aims to learn more about what’s facing the future of business and brands and young people’s take on what corrective actions should be […]
Fuzion joins Euro crisis management network
Fuzion Communications has become the first Irish PR agency to sign up to the Crisis Communications Network Europe (CCNE). CCNE is a network of owner-managed European consultancies which specialises in crisis communication and was established to provide European connectivity for clients in times where crisis management is required. CCNE has members in Germany, the Netherlands, […]
Crichton leads rebranded unit at Drury PN
Nicky Crichton heads up the newly-named consumer and digital division at Drury Porter Novelli called Amplify@Drury PN. In a statement, the Omnicom-owned PR agency said the rebrand reflects the company’s current areas of expertise, which include content production, consumer PR, experiential, influencer outreach, digital and social media strategy. The agency has agreed a strategic partnership […]
Ibec’s Masterson for PR conference
Siobhán Masterson, head of corporate affairs for Ireland’s largest lobby group, Ibec, will speak at the Public Relations Institute of Ireland (PRII) conference next month. Masterson leads the team at Ibec responsible for internal and external communications, media, strategic campaigns and lobbying, reputation management and corporate sustainability. At the conference, entitled ’20:20 Vision – PR […]
Hynes to speak at PR conference
Aedhmar Hynes has been confirmed as a speaker for the PRII ’20:20 Vision’ annual conference. Hynes is ranked among the top 50 most influential global communications professionals over recent years. Most recently, she was the CEO of Text 100, the information technology specialist agency with 22 offices in Europe, North America and Asia. Hynes has […]
United States boss McCorkindale to address PRII
The president and chief executive of the Institute for Public Relations (IPR) in the US, Dr Tina McCorkindale, will speak at the Public Relations Institute of Ireland (PRII) ’20:20 Vision’ annual conference next month. Her talk will be about the various issues around technology, especially artificial intelligence (AI) in PR, over the coming decade. McCorkindale […]
More women in senior public relations roles
A new survey shows that PR contributes over €1 billion to the Irish economy and strong female representation at senior levels. The PR Census Report by Amárach Research for the Public Relations Institute of Ireland (PRII) found the sector is contributing almost €1.2bn to the economy and the business has more women than men in […]
Sexton set for public affairs work at Edelman
Former Sunday Business Post marketing and media correspondent Colette Sexton is to join PR agency Edelman as associate director in its public affairs division from early September. During her time as a journalist she also worked as a news correspondent with the Post and, more recently, as political correspondent for The Times Ireland edition. Edelman […]
Thinkhouse and TCD to produce youth report
Youth marketing agency Thinkhouse is collaborating with the Centre for Digital Business at Trinity College Dublin (TCD) to deliver ‘Future-Proofing Marketing – The Youth Perspective’ report on the future development of marketing. The report, which will be launched in the autumn, investigates youth attitudes and behaviours to marketing and advertising. Topics to be investigated by the study […]
