Radiocentre Ireland will host a webinar this Thursday to showcase the effectiveness of radio campaigns in driving business results. The event will showcase new research specific to the Irish market. It will provide insights around how specific campaigns impact consumer thinking and behaviour and how audio can drive website traffic and search activity. The findings […]
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Dynamo rolls out Newstalk rebrand
In its first major rebrand for Newstalk in over 15 years, Bauer Media has launched a new logo, visual identity and brand tagline for the station created by Dynamo. The new look is based on audience research. Newstalk has a weekly audience of 786,000 listeners. The latest JNLR report by Ipsos gives the talk station […]
Chris Doyle to take charge at Bauer
Chris Doyle will take responsibility for the day-to-day running of Bauer Media Audio Ireland from the start of July until a permanent successor is appointed. The news follows the promotion of the group’s Irish boss Simon Myciunka to chief executive of Bauer Media Audio after a contest. In his new role, Myciunka will lead all […]
Publicis wins Audio Awards grand prix
Publicis Dublin scooped the grand prix at the Irish Audio Awards held in Smock Alley Theatre for their work with Virgin Media. The agency also won in the consumer and casting categories. Other winners on the night included OneCore Media, Boys+Girls, The Public House, Raygun, Event Junkies, Symphonic, WLR FM and Bauer Media Audio Ireland. […]
Dave Fanning turns to RTÉ Gold
After 44 years with RTÉ Radio 2 and 2FM, Dave Fanning is moving on at Montrose and plans to present a new music show on the RTÉ Gold digital channel. In more recent days, Fanning has been hosting a weekend show on 2FM. His night time Dave Fanning Show was a mainstay for generations of […]
Radio recorded €158m in revenue
Irish radio achieved revenues of €158.1 million in 2022, up nine per cent on the previous year, figures released by Radiocentre Ireland indicate. The total advertising market in Ireland is estimated to have had revenue growth of two per cent in 2022. Revenue growth was recorded across various categories with retail up by 20 per […]
McCaughey to chair new audio awards
Pearse McCaughey will chair the judging panel for the inaugural Irish Audio Awards launched by Radiocentre Ireland. The awards are supported by the Institute of Advertising & Design (ICAD) to “promote and encourage the highest standard of Irish audio creativity.” McCaughey headed up creative at Des O’Meara & Partners, Irish International (now BBDO Dublin) and […]
Bauer Media plans to buy Red FM
German group Bauer Media has bought Cork radio station Red FM for an undisclosed sum. The acquisition extends Bauer’s stable of Irish stations which already includes Today FM, Newstalk and 98FM. Red FM’s majority shareholder is Vienna Investments, owned by Pearse Farrell and Bernadette Keogh. The Irish Times has a 17.6 per cent stake in […]
Des Cahill to quit Sunday Game
RTÉ sports broadcaster Des Cahill is to step down from presenting The Sunday Game after 15 seasons at the helm of RTÉ’s flagship Sunday night GAA programme. He now plans to host Saturday Sport and Sunday Sport on RTÉ Radio 1. Cahill said the reason he is making the change is that he wants to go back to […]
FM104 unveils new brand identity
FM104 has unveiled a rebrand for the Dublin music station supported by a campaign to promote the stations new evening drivetime show 104 Drive hosted by Graham O’Toole and Nathan O’Reilly. The ads focus specifically on the show. The pair, who joined FM104 this month as part of a new presenter line-up, are on air […]
Radio scores a 74% share of audio market
The latest Ipsos Irish Audio Market Report shows that radio continues to have a strong position in the Irish audio market with live radio enjoying a 74.3 per cent overall share. While many tune into on-demand audio, the time spent – 25.7 per cent share – is much less than for live radio. The growth in […]
IRS+ and Foe form business tie-up
Radio sales house IRS+ has formed a strategic partnership with the Foe marketing agency founded by Aaron Chalke. While both businesses intend to remain as independent businesses, they plan to collaborate when working with advertisers and agencies. The move follows a study by IRS+ which identified a commercial opportunity for both companies. IRS + represents […]
Radiocentre Ireland launches fun ads
Radiocentre Ireland is rolling out an ad campaign poking fun at the tech giants by highlighting the many advantages radio has to offer. Adapted from work originated by Radiocentre UK, the activity will include out of home (OOH), social and digital, print, and, of course, radio. One, spot, called ‘Cookies’, has the narrator introducing an exciting […]
