Guinness was the most recalled ad in January, the Brandshout poll shows. The stout brand moved up from fourth place in December, followed by Lidl, Dunnes Stores and Aldi, with Coke and SuperValu sharing fifth spot. BrandShout is conducted by Ipsos for Marketing.ie and is based on interviews with a new national panel of 1,000 adults […]
Research RSS feed for this section
Late Late Toy Show again tops list
The Late Late Toy Show was again Ireland’s most popular TV programme last year out-performing all other TV shows, the annual TAM/Nielsen report indicates. Ireland as a sport-loving nation was clear with nine of the top 10 most viewed shows being sporting events. The All Ireland football final was top, followed by Ireland v France […]
KPMG reports cost of Christmas concerns
Consumer worries over price increases dominate the Christmas shopping season, the latest KPMG Next Gen Retail survey shows. The report also found low levels of trust in sustainability and environmental claims by brands, suggesting that ‘greenwashing’ is impacting customer buying decisions. As cost becomes a key issue, online shopping is also seeing a resurgence, particularly […]
Dentsu homes in on Christmas cost concerns
Concerns about the rising cost of living are impacting on Irish people’s intentions to spend on some categories this Christmas, Dentsu’s latest Pulse report shows. The categories include food and drinks consumed at home, heating the home and decorating it with Christmas lights. Around three-quarters of Irish adults are concerned about the rising cost of […]
Coke tops Brandshout poll for December
One of the world’s leading consumer brands most associated with Christmas, Coca-Cola, tops the Brandshout ad recall poll for December, up from 13th place in November. Coke/Diet Coke pipped SuperValu (sixth in November) to top the end of year survey with Dunnes Stores, Guinness and last month’s poll topper Lidl making up the top five. […]
Red C wins research grand prix award
Red C and Karen Nelson Field’s Amplified Intelligence won the grand prix for its social deficit campaign at the Marketing Society annual research excellence awards. The two agencies also came out on top in the advertising and advertising media research category. Opinions won the brand development and strategy award for its work for Kerry Foods. […]
TAM releases new video data
TV measurement body TAM Ireland has been building a total video panel reflecting TV households and measuring viewing across all home devices. With Nielsen tech installed in over 400 households, TAM is able to get a broader picture of video consumption. Although its early days yet, the first trickle of data makes comparisons with broadcast […]
Marketing Society shares research awards shortlist
The Marketing Society of Ireland has announced the shortlist for the 14th annual Marketing Society Research Excellence Awards. The line-up is again made up of entries across eight categories from Ireland’s top market research agencies. The awards focus on how agency teams work with clients in developing strategic campaigns founded in insight. After taking home […]
Lidl returns to top Brandshout
Lidl again leads the latest Brandshout ad recall league table, Ipsos reports. The last time the German discounter topped the list was June. Aldi jumped five places in October to take second place, followed by Vodafone, which was the league leader in September. The October top five was completed by Tesco (up from ninth) and […]
Irish consumers more savvy about savings
Irish consumers are becoming increasingly savvy when it comes to getting value for money and are looking to switch service providers more than ever before, new research by lender Capitalflow shows. With inflation and the rising cost of living putting pressure on household budgets, the iReach study looks at Irish people’s attitudes and habits about switching. […]
Radio scores a 74% share of audio market
The latest Ipsos Irish Audio Market Report shows that radio continues to have a strong position in the Irish audio market with live radio enjoying a 74.3 per cent overall share. While many tune into on-demand audio, the time spent – 25.7 per cent share – is much less than for live radio. The growth in […]
Marketing Society call for research entries
The Marketing Society is calling for entries to its 2022 Research Excellence Awards. Now in its 13th year, the competition comprises eight categories, including advertising and media, brand development and strategy, public policy and social research, customer experience, product innovation and NPD, sustainability and business to business (B2B). Meadhbh Quinn (above), who chairs the Marketing […]
One in four shopping for Christmas
Despite the cost-of-living crisis and rising inflation rates, new research indicates that 24 per cent of people in Ireland have already started their Christmas shopping and almost three in four – 73 per cent – of shoppers plan on spending more or the same as they did last Christmas, a survey for Talon Ireland out […]
