The seven-medal haul by Ireland’s sports stars at the summer’s Paris Olympics earned them the title of Team of the Year in the 2024 Teneo Sport & Sponsorship Index (TSSI). Ireland’s Olympians earned 28 per cent of the vote, an accolade they also won in 2021 after the Tokyo Olympic Games. Their four gold and […]
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Most Irish adults inspired by female sports stars
A new study for KPMG shows 61 per cent of Irish adults are motivated by female sports stars’ achievements on the world stage. In some cases, the admiration translates into action, with 30 per cent of respondents taking up a sport or exercising more. The research findings by Bounce Insights were shared by KPMG at […]
Katie Taylor again tops Onside poll
Bray boxer Katie Taylor has bounced back as Ireland’s most admired sports star, the yearly Onside list indicates. Taylor’s return to the top in 2024 coincides with her record-breaking bout against Amanda Serrano in Texas and means 2023 is the only year since 2017 that she has failed to lead the chart. It’s a boxing […]
Energia backs Indo Sport rugby podcast
Mediahuis has announced Energia as the rugby sponsor of The Indo Sport with Joe Molloy, the Irish Independent‘s new sports podcast. It offers listeners a daily run-down of the biggest sports stories weekdays Monday to Friday. Molloy, a seven-time winner of sports broadcaster of the year, was previously the host of Off the Ball since […]
Ballygowan hires rugby’s McCarthy and Parsons
Britvic Ireland has agreed a deal with the Irish Rugby Football Union (IRFU) to hire Irish women’s international winger Béibhinn Parsons and Irish men’s international lock Joe McCarthy as Ballygowan brand ambassadors for an undisclosed sum. Parsons, who plays for Connacht, was on the Ireland women’s rugby 7s team placed fifth overall in the Paris […]
Forvis Mazars backs Old Wesley RFC
International audit, tax and advisory consultants Forvis Mazars has signed up to sponsor Old Wesley Rugby Football Club in a three-year deal. Financial details about the deal were not disclosed which will see support for Wesley’s youth development teams, senior teams, and its visually impaired and touch rugby squads. The club’s two former mini rugby […]
Conor Murray signs up for Thérapie
Thérapie Clinic, the Irish-owned medical aesthetic and laser hair removal company, has hired Munster, Ireland and Lions player Conor Murray as its first ever brand ambassador for male laser hair removal. The The four times Six Nations champion and entrepreneur will front for the male laser hair removal brand. The company claims to have seen […]
Aer Lingus backs American football sell-out
This month sees host city Dublin welcome back the Aer Lingus College Football Classic for the first US college football game of the 2024 season, with a match between Georgia Tech and Florida State University in the Aviva Stadium on Lansdowne Road on Saturday, August 24. With over 47,000 tickets sold, the game is for […]
Caelan Doris fronts for OHK Energy
Leinster and Ireland back-row Caelan Doris has signed up as ambassador for the OHK energy group. In line with the tie-up, OHK has teamed up with the rugby player’s charity, Childline by ISPCC. As part of a fundraising campaign, €50 from every OHK sale of solar PV systems and air to water heat pumps will […]
Athletics a frontrunner for Irish sponsors
With Olympic medals for field and tracks events soon to attract handsome audiences at Paris 2024, 84 per cent of Ireland’s Sport for Business members regard athletics as an attractive prospect, up ten per cent on last year, tracking by Onside Sponsorship indicates. The report puts athletics 20 percentage points ahead of rowing, just slightly […]
Allianz game for Olympics until 2028
German-owned insurer Allianz Ireland has renewed its sponsorship with the Olympic Federation of Ireland (OFI), supporting Team Ireland en route to Paris 2024 and beyond. As an official OFI partner, the new deal sees Allianz extend its support through to the Los Angeles 2028 Olympic Games. Allianz has been the official worldwide insurance sponsor of […]
BMW links up with KPMG Women’s Irish Open
BMW Group Ireland has signed up as the official car partner for the KMPG Women’s Irish Open in an undisclosed deal brokered by Forefront Sports. The women’s European Tour event is set to take place in Carton House in County Kildare at the end of August. The tournament has become one of the most popular […]
Bank of Ireland renews rugby deal
Bank of Ireland has agreed a five-year extension to its four Irish rugby provinces’ sponsorships across all levels in Connacht, Leinster, Munster and Ulster. No details on the value of the new contract were disclosed. The new deals, all to run until 2028, extend the bank’s support for women’s rugby. As well as its current […]
