Ballygowan is to partner with the Ryder Cup being hosted at Adare Manor in Co Limerick next year. Britvic Ireland’s mineral water brand is sourced and bottled in Newcastle West, a half an hour from Adare Manor. Thousands of litres of Ballygowan will be provided to players, officials, volunteers and attendees during the world’s top […]
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Allianz backs new GAA+ series
GAA+ is launching a new live studio series called The View sponsored by Allianz. The series will be available for free on GAA+, YouTube and social media channels every Monday and Friday from 1pm. Viewers will get the latest GAA news, opinion and expert analysis live from Croke Park. The show will also be available […]
Taylor boosts Lidl’s new LGFA deal
Lidl Ireland and the Ladies Gaelic Football Association (LGFA) launched this year’s Lidl National Football League season in Croke Park with world champion boxer Katie Taylor putting her weight behind a new campaign to showcase the skill, quality and excitement of the game with a slogan proclaiming that ‘Greatness Deserves to be Seen’. After a […]
Oliver sponsors women’s hockey
Marketing agency Oliver Ireland has agreed a deal with Hockey Ireland to become the sponsor of the Ireland women’s indoor hockey team. The contract was finalised ahead of the team’s EuroHockey Indoor Championship being played in Prague this month. Oliver, whose client portfolio includes the National Lottery, is run by chief executive Mark McCann. The […]
Lowry signs deal with Consello
Major champion golfer Shane Lowry has agreed a deal with the Consello global advisory and investing agency network for an undisclosed sum. The Offaly man shot to international prominence in 2009 with his historic victory at the Irish Open as a 22-year-old amateur and later cemented his place among the game’s elite with his win […]
GAA decides to keep Allianz as a sponsor
The GAA has decided that it will continue with its Allianz sponsorships despite the German insurer’s links with Israel. A number of county boards and high-profile GAA personalities called for an end to the sponsorship deals. The issue came in for scrutiny in recent months after Allianz was named in a UN report as a […]
Arsenal sign global contract with Deel
Deel, the payroll and human resources online platform, has agreed an undisclosed multi-year sponsorship with Arsenal, becoming the north London club’s official HR platform partner. The contract marks Deel’s first major venture into world sport. Deel branding will appear across Emirates Stadium and Arsenal’s digital channels, including all the club’s home games. Fit The Gunners […]
RDS stadium now Laya Arena
Healthcare insurer Laya has secured the naming rights for the Royal Dublin Society (RDS) in an undisclosed deal with Leinster Rugby which sees the famous Ballsbridge venue renamed the Laya Arena. Following a €52 million redevelopment programme, primarily of the Anglesea Stand and Grandstand, the ground has now moved to a capacity of over 20,000. […]
Aviva renews stadium rights deal
Aviva Ireland is to retain the naming rights for the Lansdowne Road stadium for the next five years. Details about the value of the new contract were not disclosed. The insurer will also extend its partnerships with the IRFU and FAI, remaining an official sponsor of the Ireland men’s rugby team and the men’s and […]
IRFU in deal with Optimum Nutrition
Glanbia’s sports nutrition brand Optimum Nutrition is at the centre of a new deal with the Irish Rugby Football Union (IRFU) which allows it become the official performance nutrition sponsor for an undisclosed sum. The brand will deliver nutritional support, including its Elite Series range, to all IRFU teams, including the national men’s and women’s […]
Vodafone backs WRWC on RTÉ Television
Vodafone Ireland has extended its ties with Irish rugby by signing up as the title sponsor of RTÉ’s coverage of this year’s Women’s Rugby World Cup (WRWC) for an undisclosed sum. The tournament starts this Friday and runs until to September 27. It will be the biggest tournament to date, with an expanded 16 teams […]
Rachael Blackmore backs FBD Hotels
Recently retired National Hunt jockey Rachael Blackmore has been unveiled as the new face of FBD Hotels & Resorts in a financially undisclosed deal. As part of her brand ambassador role, Blackmore will front the company’s marketing campaigns, content shoots. She will also make personal appearances at events throughout her two-year contract. In 2021, she […]
Aviva gets behind ClubberTV coverage
Aviva Insurance Ireland is to sponsor ClubberTV, the subscription streaming platform covering grassroots GAA and community sport for an undisclosed fee. The three-year deal sees Aviva back all Clubber’s coverage for the upcoming 2025/’26 season, with branding across Clubber’s live broadcasts, digital platforms, and community initiatives. Location Founded in 2020, Clubber uses cloud-based tech, so […]
