Only seven per cent of Irish sport sponsors would consider dropping out of current deals due to Covid-19 impacts, even though one in four rights holders fear losing a partner as a result of the pandemic, a report by the Onside sponsorship agency indicates. Lives streaming is increasingly seen as a opportunity for 60 per […]
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Aviva marks a decade as stadium sponsor
Insurance company Aviva is marking the 10-year anniversary of the official opening of the Aviva Stadium on Lansdowne Road. Since its rebuild, the 51,700-seater stadium has played host to 7.2 million fans at rugby, football, concerts, community and cultural events. Since 2010, the stadium has hosted 88 rugby matches, 90 football matches and 14 concerts. […]
Energia AIL awards to be streamed live
With the Covid-19 lockdown, the 2019/20 Energia All Ireland League season ended in March. The season may not have been completed but the players, clubs, volunteers and fans aim to celebrate what was an exciting few months of domestic rugby. For the first time in history, this year’s annual Energia All Ireland League Rugby Awards […]
Boots in new meds tie-up with FAI
Recognising that social isolation poses challenges for people and that a little bit of kindness can go a long way, Boots Ireland is working with the Football Association of Ireland (FAI) to have medicines delivered to vulnerable patients all over the country. Boots and the FAI currently have a three-year sponsorship with the Republic of […]
Aviva pays tribute to healthcare workers
Aviva Insurance has hired Dublin poet Stephen James Smith to deliver a video tribute to all frontline healthcare workers. The spoken wordsmith penned a piece capturing a message of gratitude to the Health Service Executive (HSE) while the Aviva Stadium on Lansdowne Road was lit up in the HSE’s corporate colours of green and red. […]
Lisney sponsors Railway Union hockey club
Lisney has signed up as the title sponsor of Railway Union Hockey Club (RUHC) for the 2020 and 2021 seasons. Founded in 1904 in Sandymount, Dublin 4, RUHC fields five women’s teams, five men’s teams, two veteran teams and a thriving junior section, it caters for all ages and all levels of ability from social […]
Kingspan backs para athlete Donnacha McCarthy
Cavan insulation company Kingspan is to sponsor para athlete Donnacha McCarthy as he aims to qualify for the 2020 Tokyo Paralympic Games. McCarthy, who is blind and competes in para-triathlons, is aiming to become just the second Irish para-triathlete to compete in the Paralympic Games. He has competed in para-triathlons since 2017. In that sort […]
Three to end its FAI sponsorship
Three Ireland will not be renewing its sponsorship of the Football Association of Ireland (FAI) when its current 10-year deal ends next year. In a statement, the mobile operator, which invested tens of millions in Ireland’s football body, says it now plans to focus its sponsorship investment on music events once the current deal expires […]
Munster Rugby’s Lynch made FIS director
The Federation of Irish Sport (FIS) has appointed Munster Rugby’s head of enterprise Enda Lynch as an independent director. FIS is the representative organisation for the National Governing Bodies of Sport (NGBs) and Local Sports Partnerships (LSPs) in Ireland. The federation’s membership comprises over 100 NGBs and LSPs from throughout the country. The announcement was […]
Vodafone Rugby and AIB GAA top sponsorships
As the dust settles on the Rugby World Cup (RWC) in Japan and the curtain drops on a decade that saw spend on sponsorship grow by 70 per cent to over €220 million this year, Vodafone Rugby and AIB GAA rank as Ireland’s stand-out sponsorships of the year and the decade respectively, sponsorship agency Onside […]
Pinergy again lines out with Munster
Pinergy has extended its ties with Munster Rugby as the club’s energy partner until the end of the 2021 season for an disclosed sum. The deal is in its sixth season. Pinergy will again activate its sponsorship through the #WeAre16 campaign, with new initiatives for fans, including heated zones in Thomond Park before kick-off, at […]
Vodafone rings in another four years with IRFU
Vodafone Ireland has extended its sponsorship of the Irish Rugby Football Union (IRFU) for another four years in a deal said to be worth over €15 million a year. The new deal, which will run through to 2024, sees the mobile phone operator continue as the lead sponsor of the Irish rugby team and communications […]
Expressway turns blue for Dublin
CIE’s Expressway as official carriers of the Dublin GAA senior football and hurling teams have taken its sponsorship to another level by unveiling a branded Blue Expressway coach. The bus was launched by footballers John Small and David Byrne. Expressway linked up with Dublin GAA in 2015 and brought the county’s four in a row […]
