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Aer Lingus signs up as Irish rugby’s airline

Aer Lingus has been announced as the official airline of the Ireland rugby team as part of a three year deal with the IRFU. No fee was disclosed. The partnership sees the airline link up with the national team, which is now third in the World Rugby rankings after back-to-back RBS 6 Nations Championship wins […]

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Eircom again tees up Irish Open

Eircom Business Solutions has again joined up with the European Tour to become an official sponsor of the 2015 Irish Open. The value of the sponsorship was not disclosed. The event will be held in the Royal County Down Golf Club from May 28-31 and will bring international golfers stars to Ireland, including tournament host […]

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Katie Taylor agrees Bank of Ireland deal

As part of its efforts to restore public trust in Ireland’s banking sector, Bank of Ireland has announced it has signed a new three-year sponsorship contract with Irish, European, World and Olympic boxing champion Katie Taylor for an undisclosed sum. Recently home from winning her fifth consecutive World Championship in South Korea, the Bray boxer […]

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Land Rover rolls out Horse Show fanpic

Land Rover will capture a 360° image of the crowd cheering on the riders trying to clear the big red wall at the Puissance at the Discover Ireland Dublin Show in the RDS this weekend. When published on Sunday, fans that were at the Puissance will be able to tag themselves in the picture and to […]

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Sexton signs up to Toyota

Toyota Ireland has added Jonathan Sexton to its list of brand ambassadors. The Racing Metro and Ireland fly-half joins Munster’s Paul O’Connell, boxer Katie Taylor, athlete Fionnuala Britton and GAA commentator Micheál O Muircheartaigh. Toyota is also the official car for the Dublin senior football and hurling teams and Cricket Ireland. Sexton’s feats include a […]

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Indo backs Leinster Rugby

The Irish Independent has become the official newspaper to Leinster Rugby. Each Friday, a club supplement will be included in the Irish Independent sold in Leinster. The newspaper has a similar arrangement in place with Munster Rugby and recently announced the renaming of  Cork’s Musgrave Park as Independent Park. The Friday supplement  features information and […]

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Nissan partners with Uefa

Nissan has agreed a four-year global partnership with the Uefa Champions League including the Uefa Super Cup. The agreement is the Japanese car manufacturer’s biggest ever sponsorship deal and will establish Nissan as an official partner worldwide from 2014/15 to and including the 2017/18 seasons. Nissan will have extensive rights to the matches, pre-match training […]

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Musgrave now Independent Park

Musgrave Park in Cork is to be rebranded as Irish Independent Park in a naming rights sponsorship between the home of Munster Rugby and Independent News & Media. The deal comes into play next season and will run for 10 years. As part of the agreement, INM will have total and exclusive ground naming rights. […]

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Zoopla ends WBA sponsorship

Property price website Zoopla has decided not to renew its shirt sponsorship deal with West Bromwich Albion Football Club when the current contract runs out at the end of the season. The decision has been taken by Zoopla following an incident involving the club’s striker, Nicolas Anelka, over his controversial ‘quenelle’ goal celebration. The salute […]

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Leinster agrees IT deal

Leinster Rugby has agreed a deal with Samsung Electronics IT and Mobile Ireland to become the three times Heineken Cup winning team’s technology partner until the end of the season in 2015. Samsung will provide IT solutions to the squad for use among the training academy right through the club’s ranks to first team players […]

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VW kits out Leinster refs

Volkswagen is to sponsor Leinster Rugby Referees (LRR) for the next three seasons. VW has supported Leinster Rugby for the past four seasons and has extended its backing to the province’s referees association. LRR is now in its 111th season. Total membership has grown to about 350, including administrative committee members, assessors and 250 active […]

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Dublin to announce new sponsor

The Dublin GAA county board is expected to announce a new shirt sponsor in the coming days following the team’s win in the All Ireland Senior Football Championship final against Mayo at the weekend. Dublin is expected to match the current €900,000 Vodafone yearly deal which runs out at the end of October. The new […]

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Rabo calls full-time on Pro12

This season’s Pro12 will be RaboDirect’s last as title sponsor as the Dutch bank decided not to renew its three-year deal beyond next May. Tim Bicknell, general manager, RaboDirect, said the partnership with the Pro12 helped the bank achieve key business objectives. He said it has been helpful in developing and communicating brand values, connecting […]

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