Virgin Media Television (VMTV) has secured KFC as sponsor of its coverage of the autumn nations series for an undisclosed sum. Andy Farrell’s Ireland team will host New Zealand, Argentina, Fiji and Australia, live on VMTV and Virgin Media Play. First up is a showdown with the All Blacks, the teams’ first clash since last […]
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BoyleSports backs VMTV’s Big Brother
Betting company BoyleSports is to sponsor the new series of the Big Brother reality show on Virgin Media Television (VMTV). The series kicks off this Sunday (October 6) at 9pm on Virgin Media Two and Virgin Media Play. No details of the value of the deal were disclosed. The six-week sponsorship partnership includes idents around […]
123.ie sponsors Virgin’s Six O’Clock Show
Insurer 123.ie has signed up as sponsor of The Six O’Clock Show on Virgin Media Television for an undisclosed sum. The magazine show airs at 6:05pm weekdays on Virgin Media One. Hosted by Brian Dowling Gourounlian and Katja Mia, it features guest interviews and food demonstrations with resident chefs. Celebrities from all walks of life […]
Virgin signs up as Esports sponsor
Virgin Media has signed a two-year deal to become the title sponsor of the Football Association of Ireland’s esports programme, including the ELOI, which will now be known as the Virgin Media ELOI. The agreement also covers Virgin’s title rights to a newly-launched EFAI Cup, a two-week online tournament in January which cumulates in an […]
PTSB to sponsor Late Late Show
RTÉ Media Sales has announced that Permanent TSB has replaced Renault as sponsor of The Late Late Show on RTÉ One for the next two seasons. The financial details of the new deal were not disclosed. The contract comprises 730 credited stings for each of the two seasons. Comedian and broadcaster Pat Kielty will host the chat show in […]
RTE seeks new Fair City sponsor
RTE Media Sales is looking out for a new sponsor for its popular soap drama Fair City for the first time in nine years. Insurance broker Chill signed up in 2014 and the deal was rated by Core last year as having the third biggest reach of all Irish television sponsorships. The new deal has […]
Bank of Ireland backs VMTV home show
Virgin Media Television has secured Bank of Ireland for an undisclosed sum as sponsor of its new series Help Me Buy A Home which starts this Sunday at 8pm on Virgin Media One and Virgin Media Player. Fronted by Liz O’Kane and Michael Fry, the six-part property series unpacks the unfiltered realities Irish people currently […]
Toyota sponsors Graham Norton on Virgin Media One
Virgin Media Solutions have sign a contract with Japanese carmaker Toyota Ireland to sponsor the Graham Norton Show for an undisclosed sum. The deal was brokered by Toyota’s agency Javelin. The show is broadcast weekly on Saturday nights on Virgin Media One. The deal also includes digital sponsorship across the Virgin Player, on demand and […]
Just Eat signs up to Virgin’s Love island
Just Eat is to sponsor the latest series of Virgin Media Television’s reality show Love Island in a deal brokered by UM. The popular show returns to VMTV on Monday at 9pm for its second winter series. Maya Jama (pictured) takes over as the series host and will introduce audiences to a new batch of […]
Deliveroo backs Takeaway Titans on RTÉ 2
RTÉ Media Sales has announced Deliveroo as sponsors of Takeaway Titans on RTÉ 2. The reality show aims to seek out Ireland’s finest line-up of takeaway talent and put them to the test to see who comes out on top. Traditionally a space for fish and chips, Irish customers can enjoy delicious takeaway food from […]
Peroni sponsors Virgin’s Restaurant
Virgin Media Solutions have announced the Italian beer brand Peroni Nastro Azzurro as the lead sponsor of the new series of The Restaurant, which returns to Virgin Media One next Tuesday, September 27, along with restaurateur and chef Marco Pierre White and food writer and broadcaster Rachel Allen. The series will show how Peroni pairs […]
Renault renews Late Late Show sponsorship
RTÉ Media Sales and Renault Ireland have agreed a deal to renew the French car brand’s sponsorship of the Late Late Show on RTÉ One for the eight year in a row for an undisclosed sum. The new season of the world’s longest-running chat show, now in its 61st year, begins this Friday. Renault’s Patrick […]
Paddy Powers sponsors VMTV comedy show
Paddy Power is the sponsor of the new Craic Den Comedy Club starting on Virgin Media Two at 10.05pm tonight. The show is hosted by comedians Eddie Mullarkey and Damo Clark and is filmed in Dublin’s Tramline. The series will run for five weeks with a double episode tonight in the lead up to next […]
