TV sponsorship RSS feed for this section

Sky Media Ireland has agreed a deal with Select Tech Group to sponsor Premier Sports. The partnership brings together STG brands DID Electrical, Select and Apple Premium Partner with the sports channel and a series of high-impact activations, including moment of the match, on-screen credits, product placement and studio and cross-station competitions. Ryle Nugent, CEO, […]

Online retailer Very Ireland will sponsor the Irish version of The Traitors reality TV series when it is shown on RTÉ One and the RTÉ Player later this year. While no fee was disclosed, the Very deal includes 240 credited stings airing across all episodes, as well as other content yet to be announced. The deal […]

Virgin Media Television will launch audio descriptive (AD) commentary for live League of Ireland games for the first time this Friday. The roll out gets underway for the League of Ireland Dublin derby between reigning champions Shelbourne and current league leaders Shamrock Rovers at Tolka Park from 7.30pm this Friday on Virgin Media Two. The […]

Virgin Media Television (VMTV) has secured KFC as sponsor of its coverage of the autumn nations series for an undisclosed sum. Andy Farrell’s Ireland team will host New Zealand, Argentina, Fiji and Australia, live on VMTV and Virgin Media Play. First up is a showdown with the All Blacks, the teams’ first clash since last […]

Betting company BoyleSports is to sponsor the new series of the Big Brother reality show on Virgin Media Television (VMTV). The series kicks off this Sunday (October 6) at 9pm on Virgin Media Two and Virgin Media Play. No details of the value of the deal were disclosed. The six-week sponsorship partnership includes idents around […]

Insurer 123.ie has signed up as sponsor of The Six O’Clock Show on Virgin Media Television for an undisclosed sum. The magazine show airs at 6:05pm weekdays on Virgin Media One. Hosted by Brian Dowling Gourounlian and Katja Mia, it features guest interviews and food demonstrations with resident chefs. Celebrities from all walks of life […]

Virgin Media has signed a two-year deal to become the title sponsor of the Football Association of Ireland’s esports programme, including the ELOI, which will now be known as the Virgin Media ELOI. The agreement also covers Virgin’s title rights to a newly-launched EFAI Cup, a two-week online tournament in January which cumulates in an […]

RTÉ Media Sales has announced that Permanent TSB has replaced Renault as sponsor of The Late Late Show on RTÉ One for the next two seasons. The financial details of the new deal were not disclosed. The contract comprises 730 credited stings for each of the two seasons. Comedian and broadcaster Pat Kielty will host the chat show in […]

RTE Media Sales is looking out for a new sponsor for its popular soap drama Fair City for the first time in nine years. Insurance broker Chill signed up in 2014 and the deal was rated by Core last year as having the third biggest reach of all Irish television sponsorships. The new deal has […]

Virgin Media Television has secured Bank of Ireland for an undisclosed sum as sponsor of its new series Help Me Buy A Home which starts this Sunday at 8pm on Virgin Media One and Virgin Media Player. Fronted by Liz O’Kane and Michael Fry, the six-part property series unpacks the unfiltered realities Irish people currently […]

Virgin Media Solutions have sign a contract with Japanese carmaker Toyota Ireland to sponsor the Graham Norton Show for an undisclosed sum. The deal was brokered by Toyota’s agency Javelin. The show is broadcast weekly on Saturday nights on Virgin Media One. The deal also includes digital sponsorship across the Virgin Player, on demand and […]