Virgin Media Solutions (VMS) has released the sponsorship package for this year’s Love Island TV series after it was confirmed recently that the reality show would go ahead this summer with an extended run. VMS has released a commercial package around the show, including sponsorship, and is inviting Irish advertisers to put in sealed bids […]
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Kiely takes to TV market with BiggerStage
Former Virgin Media Television (VMTV) boss Pat Kiely has unveiled his new TV venture. Called BiggerStage, the company will develop content, commercial tie-ups and represent TV talent. Located in Dublin, BiggerStage plans to open an office in the UK later this month and is in talks with a number of agencies to establish a presence […]
Sam Bennett launches Now TV’s new bike ride
Irish cyclist and Tour de France green jersey winner Sam Bennett officially launched the newly-rebranded Now TV Dublin Bikes which hit the streets of Dublin this week. Sky’s Now TV is the online streaming service that allows viewers watch live pay TV and on-demand shows, box sets as well as the latest movies and exclusive […]
Lidl signs up to Virgin’s in-show promos
Virgin Media Solutions have secured Lidl Ireland as the first advertiser in their new in-programme promotion (IPP) Christmas campaign. Launching on Virgin Media One, Lidl will use IPP for their Christmas competition. IPP allows brand owners engage viewers with promotions and videos while they watch shows on Virgin Media Television. From still graphics to video […]
Abrahamson helps Virgin judge shorts
Award-winning film director and screenwriter and former commercials maker Lenny Abrahamson along with Derry Girls creator and screenwriter Lisa McGee are among the panel of judges invited to assess the entries for the second annual Virgin Media Discovers Short Film competition, which is run in association with Screen Ireland. Abrahamson’s credits include Adam & Paul, […]
UM brokers new TV and radio deals
IPG media agency UM Ireland has negotiated new national TV and radio sponsorship deals for Mater Private and Zurich. UM brokered a one-year sponsorship of the Pat Kenny Show on Newstalk FM for the Mater Private. Broadcast from 9am to midday weekdays, the show features current affairs analysis, human-interest interviews and live music. The private […]
Lidl backs Virgin’s new school series
German discounter Lidl is the sponsor of the new Big Year in Big School series on Virgin Media One. The series offers a window into the ups, downs, tears, tantrums and triumphs that unfold when a class of children meet each other for the first time. The series gives viewers an insight into the lives and […]
Fáilte Ireland sponsors RTE staycation shows
Fáilte Ireland and RTÉ have joined forces for the new TV holiday show No Place Like Home. Building on Fáilte Ireland’s current domestic marketing campaign, ‘Ireland, Make a Break for It’, the four-part series hosted by seasoned home and overseas traveller Kathryn Thomas (pictured) starts this Sunday at 6.30pm on RTÉ One and runs for […]
Javelin brokers Normal People deal on RTE
RTÉ Media Sales secured Casillero del Diablo as the sponsor of Sally Rooney’s Normal People on RTÉ One and RTÉ Player. The deal brokered by Javelin saw the Chilean wine brand sponsor the 12-part drama starring Kildare newcomer 24-year-old Paul Mescal as Connell and British actress Daisy Edgar Jones (War of the Worlds, Cold Feet) as […]
Paddy Power backs VMTV’s horse racing coverage
Paddy Power has signed up as the exclusive sponsor of Virgin Media Television (VMTV) coverage of horse racing meets in the UK for 2020, including festivals such as Cheltenham, the Aintree Grand National, Royal Ascot and Epsom. The deal covers broadcast and digital sponsorship coverage as well as live streaming on Virgin Media Player. Paul […]
O’Donnell Crisps sponsors The Restaurant
O’Donnells hand cooked crisps has signed up as sponsor of Virgin Media Television’s new series of The Restaurant. The reality show returns with six new celebrities putting on the head chef uniform and taking on the challenge to create a menu to impress Marco Pierre White and Rachel Allen. First up at 9pm tonight is […]
Lidl renews deal to sponsor Virgin’s Gogglebox
German discounter Lidl has again signed up as sponsor of Gogglebox Ireland which airs on Virgin Media One at 9pm from next Wednesday, September 11. With season five’s return, viewers can expect plenty of laughs, strong opinions and the occasional tear as the nation’s favourite telly lovers remind us of what has been on the […]
Vodafone X sponsors RTE 2’s Young Offenders
RTÉ Media Sales has named Vodafone X as sponsor of The Young Offenders on RTÉ2 and RTÉ Player. for an undisclosed sum. The comedy’s first series had an average audience of around 415,000 viewers on RTÉ2 and an average of 200,000 streams per episode on RTÉ Player. As well as sponsoring The Young Offenders, Vodafone […]
