Award-winning film director and screenwriter and former commercials maker Lenny Abrahamson along with Derry Girls creator and screenwriter Lisa McGee are among the panel of judges invited to assess the entries for the second annual Virgin Media Discovers Short Film competition, which is run in association with Screen Ireland. Abrahamson’s credits include Adam & Paul, […]
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UM brokers new TV and radio deals
IPG media agency UM Ireland has negotiated new national TV and radio sponsorship deals for Mater Private and Zurich. UM brokered a one-year sponsorship of the Pat Kenny Show on Newstalk FM for the Mater Private. Broadcast from 9am to midday weekdays, the show features current affairs analysis, human-interest interviews and live music. The private […]
Lidl backs Virgin’s new school series
German discounter Lidl is the sponsor of the new Big Year in Big School series on Virgin Media One. The series offers a window into the ups, downs, tears, tantrums and triumphs that unfold when a class of children meet each other for the first time. The series gives viewers an insight into the lives and […]
Fáilte Ireland sponsors RTE staycation shows
Fáilte Ireland and RTÉ have joined forces for the new TV holiday show No Place Like Home. Building on Fáilte Ireland’s current domestic marketing campaign, ‘Ireland, Make a Break for It’, the four-part series hosted by seasoned home and overseas traveller Kathryn Thomas (pictured) starts this Sunday at 6.30pm on RTÉ One and runs for […]
Javelin brokers Normal People deal on RTE
RTÉ Media Sales secured Casillero del Diablo as the sponsor of Sally Rooney’s Normal People on RTÉ One and RTÉ Player. The deal brokered by Javelin saw the Chilean wine brand sponsor the 12-part drama starring Kildare newcomer 24-year-old Paul Mescal as Connell and British actress Daisy Edgar Jones (War of the Worlds, Cold Feet) as […]
Paddy Power backs VMTV’s horse racing coverage
Paddy Power has signed up as the exclusive sponsor of Virgin Media Television (VMTV) coverage of horse racing meets in the UK for 2020, including festivals such as Cheltenham, the Aintree Grand National, Royal Ascot and Epsom. The deal covers broadcast and digital sponsorship coverage as well as live streaming on Virgin Media Player. Paul […]
O’Donnell Crisps sponsors The Restaurant
O’Donnells hand cooked crisps has signed up as sponsor of Virgin Media Television’s new series of The Restaurant. The reality show returns with six new celebrities putting on the head chef uniform and taking on the challenge to create a menu to impress Marco Pierre White and Rachel Allen. First up at 9pm tonight is […]
Lidl renews deal to sponsor Virgin’s Gogglebox
German discounter Lidl has again signed up as sponsor of Gogglebox Ireland which airs on Virgin Media One at 9pm from next Wednesday, September 11. With season five’s return, viewers can expect plenty of laughs, strong opinions and the occasional tear as the nation’s favourite telly lovers remind us of what has been on the […]
Vodafone X sponsors RTE 2’s Young Offenders
RTÉ Media Sales has named Vodafone X as sponsor of The Young Offenders on RTÉ2 and RTÉ Player. for an undisclosed sum. The comedy’s first series had an average audience of around 415,000 viewers on RTÉ2 and an average of 200,000 streams per episode on RTÉ Player. As well as sponsoring The Young Offenders, Vodafone […]
PTSB signs up for Virgin’s Buyers Bootcamp
Permanent TSB has signed a deal for an undisclosed fee with Virgin Media Solutions (VMS) to sponsor Buyers Bootcamp, a Virgin Media Player and set top box exclusive. The new six-part series follows the journey of six couples as they set out on their task of buying a first home. The show is presented by […]
Tesco Mobile backs Virgin’s Love Island
A new series of Love Island returns to Virgin Media Two in June with Tesco Mobile as sponsor of season five. The package includes broadcast sponsorship of the series, along with popular spin off show Aftersun. Tesco Mobile is also the sponsor across the Virgin Media Player and on demand to allow viewers catch up […]
Volkswagen kicks off RTÉ’s Euro TV coverage
RTÉ Media Sales has signed up Volkswagen as mobility partner to sponsor coverage of the Uefa Euro 2020 qualifiers on RTÉ2 and RTÉ player. Kicking-off with Ireland’s first two games, away to Gibraltar and at home to Georgia, the deal covers live coverage of all of Ireland’s qualifiers from now until the last game at […]
Red Rock viewers to be tempted by devil’s wine
Chilean wine brand Casillero Del Diablo is to sponsor the new series of Garda drama Red Rock on Virgin Media Television in a deal brokered by GroupM’s Wavemaker. The contract covers broadcast sponsorship, digital product placement and ownership of all digital elements. The soap returns to Virgin Media One at 9pm on Monday, February 4. The Virgin Media […]
