RTÉ Media Sales has named Vodafone X as sponsor of The Young Offenders on RTÉ2 and RTÉ Player. for an undisclosed sum. The comedy’s first series had an average audience of around 415,000 viewers on RTÉ2 and an average of 200,000 streams per episode on RTÉ Player. As well as sponsoring The Young Offenders, Vodafone X supports a content hub for RTÉ Player. The Vodafone X mobile tariff is targeted at 18-24 year olds.
The Comedy Channel will be a curated section on the RTÉ Player featuring a selection of the best comedy content. The deal, brokered by GroupM agency Wavemaker, will begin in September and includes 72 TV stings (including initial broadcast, plus one and repeat) and a takeover of the Comedy Channel on RTÉ Player with sponsorship stings and pre-roll ads.
Pictured are Ruth Kennedy, TV sponsorship lead, RTÉ Media Sales; Niamh O’Shea, trading manager, RTÉ Media Sales; Mark James, director, Wavemaker; Paul Carton, head of consumer brand, Vodafone and Rachel Crawley, brand and communications, Vodafone