Changes made to Adfx joint entries

Following on from Adx 2012 judge Alison Hoads’ recent talk, IAPI is introducing some changes to help with joint entry submissions. Papers that are jointly entered – for example, by both a creative and media agency – will now be allowed an extra 500 words to make specific reference to the campaign’s broader strategy.

Tania Banotti, IAPI

Tania Banotti, now in place as Institute of Advertising Practitioners in Ireland (IAPI) chief executive

Where two or more IAPI members have co-written the entry paper, the entrant agencies may share the cost of entry, but only one payment by credit card will be accepted. If a joint entry wins a prize, both agencies will be declared winners. The deadline for this year’s awards is 3pm on June 20 and no extension is given.

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