Chemistry gets Tesco Mobile call

Simon Delaney

Chemistry has been appointed by British retail giant Tesco to handle its Tesco Mobile division. The agency run by Ray Sheerin won the account following a final three-way contest with Publicis and Havas Worldwide Dublin’s Eightytwenty. Chemistry has experience on the mobile phone front having previously handled Eircom’s Meteor and eMobile. Publicis also worked on Meteor before the business moved to Rothco about this time last year.

Tesco Mobile was previously with Cawley NeaTBWA with Irish actor Simon Delaney (above) of Batchelors Walk and The Fall fame fronting the ads. Claire Cluskey’s Empirica was assigned to manage the creative agency review. Media was not part of the process and it stays at Initiative, along with the rest of the Tesco business.

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