Dooley to head up AAI

Barry Dooley, AAI

Barry Dooley is to replace Ed McDonald as chief executive of the Association of Advertisers in Ireland (AAI). Dooley is an experienced and much-respected ad man who spent 20 years at Irish international and was a director and agency representative on the IAPI board. His clients included Kerrygold, Flahavan’s, Avonmore, 7Up and Club Orange. He recently joined Neworld Associates to run the agency’s new advertising service.

He worked closely on Barry’s Tea for many years, which is a Neworld design client. Dooley helped with the launch of RiverRock, 7Up Free and the Walkers Crisps campaign with Roy Keane and Gary Lineker. His agency experience includes stints with Wilson Hartnell, Brian Cronin & Associates, Saatchi & Saatchi and Chemistry. Neworld was co-founded in 1986 by Richard O’Connell and the agency’s managing director, Pat Kinsley. Clients include Glenisk, Irish Pride, Maxol, Carton House and The Jelly Bean Factory.

Dooley will continue to work on Neworld business which is not in conflict with AAI interests.

He formally takes up the post at the start of July. For details on the AAI, click on

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