CKSK has been appointed as the lead through the line creative agency on the Coors Light brand in Ireland. Brewed under licence by Heineken Ireland, Coors Light is the number four lager brand nationally and has grown share consistently since its launch here in 1998. CKSK will be responsible for all creative output on the brand with DDFH&B Group’s Goosebump handling all below the line concepts, execution and activation.
CKSK already handles Heineken’s flagship brand in Ireland and in various overseas markets.
The win follows the Coors Light “Anytime is playtime” campaign being the most awarded campaign at the Mobile Marketing Awards, including gold for best B2C mobile app. The campaign saw the brand entering the mobile gaming space and rewarding off and on trade consumers with premia and prizes. It achieved a 1,000,000 game plays in 12 weeks and promoted strong consumer engagement in the mobile space.
Chemistry and Havas previously handled Coors Light for Heineken Ireland.