World Cup sponsors Coca-Cola and Adidas have expressed concerns about the growing allegations of corruption in Fifa, most notably a leaked email suggesting Qatar bought the 2022 World Cup. A spokesman for Coca-Cola said the latest allegations being raised were “distressing and bad for the sport”.
He said Coca-Cola has every expectation that Fifa will resolve the situation in an expedient and thorough manner. Adidas said the company enjoys a long and successful partnership with Fifa. The negative debate around Fifa was not good for football, the ruling body or its commercial partners.
Fifa president Sepp Blatter denied the organisation was facing a crisis, just some “difficulties”.
