Commercial TV and radio stations have a limit of ten minutes advertising per clock hour and a maximum daily minutage of 15 per cent of airtime, as part of new rules on advertising and teleshopping issued by the Broadcasting Commission of Ireland (BCI).
Community broadcasters have a limit of six minutes of advertising per hour. Institutional and special event temporary broadcasters are not allowed carry ads. The daily limit on teleshopping on stations not entirely reliant on such content is three hours.
Teleshopping segments must be no more than 15 minutes with a limit of eight segments a day. The limit does not apply to channels solely dedicated to teleshopping. The BCI was obliged to devise these new rules under section 13 of the Broadcasting Act 2001.
Commercial broadcasters get ten minutes advertising per hour
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