A new TV commercial for Coors Light called Expedition has been launched in Ireland. The €900,000 campaign, which also includes outdoor and digital, was developed by local agency CKSK for Heineken Ireland, distributors of Coors Light nationally.
Directed by Irish Bafta-winning director Damien O’Donnell and produced by Russell Curran, Expedition is set in the Rocky Mountains. Armed with a clue, a mobile phone and a thirst for a cool beer, it shows how three friends look for a good time in the Rockies.
Expedition premieres exclusively on the Coors Light Ireland Facebook, Twitter and Youtube channels ahead of its TV debut. Check out the TVC at https://www.youtube.com/watch?v=xo_GXJ8Nnug