Lily O’Brien’s goes live on TV to launch its new ‘Share Wisely’ brand campaign. The ‘Share Wisely’ campaign explores the dilemma between sharing and keeping, when it comes to something as good as chocolate. The creative platform playfully showcases the fact that there are some things we’re happy to share and others we should keep to ourselves.
To deliver the playful message, the new ‘Share Wisely’ TV ad goes live this week on Sky and on online platforms including All 4 and ITV. The campaign is supported with PR and digital in the UK and Ireland, including experiential events with brand ambassadors Vogue Williams and Alice Levine hosting Lily O’Brien’s events for media and influencers.
The ad was devised and media planned by Core. PR, experiential and brand ambassadors were managed Elevate in Ireland and We are Spider in the UK along with social and digital from The Wonderland. The campaign goes live ahead of Mother’s Day on Sunday, March 31. ‘Hen Party’ is for the brand’s Desserts Collection with a selection of 18 chocolates.
