Core Media Group (CMG) has bought Owens DDB’s Mediaworks for a figure in the region of €3 million. With claimed combined billings of over €160m, the deal makes CMG the largest media buyer in Ireland. CMG is majority Irish-owned and comprises Starcom, MediaVest, Clear Blue Water, Radical and ZenithOptimedia.
CMG boss Alan Cox (above right) said the Mediaworks purchase brings the group’s staff numbers to 116. Set up in 1996 by Owens DDB, Mediaworks is an Irish-owned agency headed up by managing director Paul Moran (above left). Clients include Johnston Mooney & O’Brien, KBC Bank, Trócaire, McDonald’s and Quinn Direct.
Cox confirmed to Marketing.ie that the deal allows the client service relationship between Mediaworks and Owens DDB to continue as before. CMG clients include Aer Lingus, AIB, An Post, Aviva, ESB, IDA Ireland, Independent News & Media (INM), Mars/Wrigley, 02, P&G, National Lottery and Richmond Marketing.