The Loop has launched a through-the-line marketing push in support of its summer campaign, including for the first time a PR and social media element. Entitled ‘Your Holiday starts at the Loop’, the campaign has been developed to highlight the airport shopping experience and the benefits of arriving for flights early.
The ads target families heading on holidays with a specific ‘Feed a Family of Four for under €25’ offer and the message underpinning all communications is to get to The Loop early, to avail of promotions and prices. Shoppers who spend €25 at The Loop will have the chance to win a holiday of a lifetime valued at €10,000.
Interaction with customers will continue throughout the rest of the summer with the launch of the redesigned www.theloop.ie and social media activity on Facebook and Twitter. Cawley NeaTBWA created the ads while the recently-appointed Grayling devised the PR and social media elements.