Danske Bank has kicked off the New Year with a take-over campaign on an all-new roadside digital out of home (DDOH) media screen in Belfast. The screen is the first roadside DOOH ad of its kind to launch anywhere on the island of Ireland. Measuring almost 30 square metres, the display is situated on Shaftesbury Square in downtown Belfast.
Launched by Blazin Digital, the ad delivers over 75,000 daily impressions, targeting several lanes of cross city traffic. The campaign was planned by PML Group NI and Carat Manchester, with concept by Elm House Creative. PML’s Darren Jackson said the ad marks a first for roadside DOOH, extending beyond retail, commuter and airport displays.