DDFH&B dominates Adfx awards

Miriam Hughes 2

DDFH&B was the big winner at the Institute of Advertising Practitioners in Ireland (IAPI) Adfx Awards 2012 presented at a gala dinner in Dublin’s Mansion House last night. The agency run by Miriam Hughes (above) took the grand prix for its SuperValu ‘Say Hello’ work. Musgrave marketing director Ray Kelly and his team attended the ceremony. The SuperValu campaign won DDFH&B golds in the retail and fashion and new launch categories. DDFH&B won a third gold for its National Lottery Scratch Cards ‘Bringing Little Surprises to Life’.

The agency’s ‘The Fun Starts Here’ work for Fáilte Ireland won the judges’ best integrated campaign and silver in the leisure, media and entertainment category. Fáilte Ireland’s John Concannon, who won Marketer of the Year two years ago, was in attendance. DDFH&B also won silvers for Bord Gais ‘At the Touch of a Finger’ and the judges best new learning award. Ogilvy’s controversial ISPCC ‘I Can’t Wait’ child abuse ads won gold, which was accepted by managing director Dave Smyth and executive creative director Mike Mesbur.

A second gold in the public service, social welfare and education category went to Cawley NeaTBWA and MediaVest for HSE ‘Quit’, which also won the judges’ best use of research award. Publicis and PHD won gold in the FMCG category for Kraft Foods’ Cadbury’s Dairy Milk ‘It’s a Matter of Taste’. Cawley NeaTBWA and Mediaworks won a silver in this category for McDonald’s ‘Stimulating Breakfast & Coffee’. Cawley NeaTBWA and McDonald’s also won silver in the new launch category for its ‘Wraps: Innovating in a Recession’ work.

Target McConnells, which won the An Post creative account last week, scored a hat-trick by taking a silver, a bronze and the judges’ best media strategy for Vodafone Cherry Points. In the week that the country votes on the Children’s Referendum, Barnardos ‘Making it Count’ won silver for Publicis and Clear Blue Water. Rothco won silver for its ‘How Heineken Got Promiscuous Drinkers to Settle Down’ in the alcoholic beverages category sponsored by PML. This year’s special guest was Tony Blair’s former spin doctor, Alastair Campbell.

Fred Cooke, who plays the hapless Ferg in the Spar TV commercials created by Publicis, acted as MC.

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