Droga5 rolls out new VHI campaign

Droga5 Dublin, part of Accenture Song, has launched a campaign for VHI health insurer with a new slogan – ‘Because your health means everything.’ brand platform. Established over 65 years ago as the first health insurance company in Ireland, VHI now has 1.2 million members. The campaign includes television, out of home, radio, social and digital. The TV commercial features a woman boxer doing the rounds.

Jen Speirs, chief creative officer, Droga5, said the ads reflect why VHI built a multidisciplinary team around its members. “We want people to look at VHI in a new way,” Speirs said, “so this work has to look, feel and behave in a whole new way.” She says the new campaign looks at the importance of everyone’s health and everything VHI offers in support of it – “our own doctors, our own specialists, our own health centres”.

The TV ad can be viewed here… https://youtu.be/PgreqfatSRg?feature=shared

VHI ‘Because your health means everything’ by Droga5


  • Orla Caffrey – marketing communications manager
  • Jayne Wilde – digital marketing manager
  • Sarah Brazil – marketing communications specialist
  • Ciara Shaughnessy – digital marketing specialist

Creative Agency

  • Creative director – Ray Swan
  • Senior copywriter – Anthony Ortuso
  • Senior art director – Lucas Oliveira
  • Associate strategy director – Shane Kelly
  • Digital and social director – Sarah-Jane Lowes
  • Agency director – Rosie Rogers
  • Account director – Michelle Haaf
  • Senior account manager – Sarah Slevin
  • Senior producer – Laura Cronin

Production Partners

  • Lead production company – Furlined
  • Director – Niall O’Brien
  • Irish production company – Pull the Trigger
  • Post production – Screen Scene
  • Audio post production – String and Tins

Media agency – Spark Foundry

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