Dublin GAA and American International Group (AIG) Ireland have launched their new five-year partnership, which sees AIG sponsoring the county’s hurling, football, ladies football and camogie teams at all levels. The deal is said to be worth over €4 million to the Dublin County GAA Board. It is the first time Dublin GAA that all codes have been united under one sponsor. The new strip was officially launched in the Hotel Conrad.
The kit was modelled by Dublin GAA players Sinead Goldrick, Danny Sutcliffe, Bernard Brogan and Louise O’Hara. The gear is now in production and will be available in shops nationwide from this Friday. The new jersey is a rich shade of blue and is manufactured in Ireland by O’Neills. It is made from Koolite fabric which is said to promote breathability and removes moisture from the wearer’s body.
Dublin is one of the top GAA counties in the country and has won 24 All-Ireland senior football titles and six All-Ireland senior hurling championships. The county won the All-Ireland senior football title in Sepember year for the second time in three years and won their first Leinster senior hurling title since 1961. The Dublin ladies footballers are the reigning Leinster champions and as recently as 2010 won their first All-Ireland Senior title.
While senior success has eluded the camogie team lately, the under 16 team won the 2012 All-Ireland Final. AIG is an international insurance company operating in over 130 countries. It was previously a shirt sponsor of Manchester United Football Club as was Vodafone, Dublin GAA’s most recent shirt sponsor.
