Eircom backs Sunday dramas

Lisa Comerford, eVision

Eircom is to sponsor Irish drama on Sunday night on RTÉ One, including the fifth series of Love/Hate starring Tom Vaughan Lawlor, Peter Coonan and Charlie Murphy, the second series of The Fall starring Gillian Anderson and Jamie Dornan, and the new three-part drama Charlie with Aidan Gillen and Tom Vaughan Lawlor. The 15-episode deal includes the sponsor’s logo in all promotions and programme stings.

There was no indication given of the value of the deal.

Lisa Comerford (pictured above), consumer marketing director, Eircom, said the sponsorship makes strategic sense for the company. It is essentially about positioning the brand and reaching into homes in the same way as Irish drama. RTE Television’s commercial director Geraldine O’Leary said there was a synergy between RTÉ and Eircom. The sponsorship was a great fit for drama on RTÉ One, O’Leary added.

The deal was brokered by Vizeum with DDFH&B handling the creative work.

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