L’Oreal Paris Elvive is the new sponsor of RTE1’s fashion show Off The Rails. The sponsorship runs across Wednesday nights, activity in the RTE Guide, on the RTE website and on the RTE Player. With product placement regulations relaxed, the deal also includes placement in certain episodes and parts of the show.
Elvive haircare is the main focus of the sponsorship and features in the in and out stings across all 11 episodes. But other L’Oreal Paris brands also feature, including cosmetics, hair colour and hairstyling products. Anne Gallagher, senior product manager, L’Oreal Paris, said Off the Rails was a great opportunity to promote the Elvive brand as it was a great fit, being a show all about helping people look their best.
Off the Rail hosts Brendan Courtney and Sonya Lennon with L’Oreal’s Louise Horgan and Anne Gallagher