Energy provider Energia has replaced Friends First as sponsor of RTE Radio 1’s The Business. The move is part of a €1 million rebranding investment as Energia drops its Virdian Power identity. Energia Supply will replace the existing Energia brand and Energia Renewables will replace the group’s renewables business.
Eco Wind Power and Energia Generation will be the new name for the company’s Huntstown power plant. Geoff Codd, marketing manager, Energia, said The Business is the country’s leading business radio show. It is produced by Old Yard Productions and presented by economist George Lee at 10am on Saturdays.
McCann Erickson chief executive Orlaith Blaney is guest presenter of The Business this Saturday
