John Fanning, lecturer in branding and marketing communications at UCD Smurfit Graduate Business School and Marketing.ie columnist, will help tease out the learnings from the Marriage Equality Referendum at a Marketing Society seminar next week. The post mortem on the same-sex marriage campaign will scrutinise how the yes and no sides fared, who got bang for their buck, which communications worked best and the lessons for Irish marketers.
Also taking part will be Publicis creative director Ger Roe (above) and Aoibhinn Lennon, a client director at MediaVest, which the society describes in its syndicated email bulletin as “one of the rising stars of the Irish media industry”. The event is in the Drury Buildings at 6.30pm on Thursday, May 28. To book, email irene@marketingsociety.ie or call 01 276 1995.
Member tickets cost €50 and non-members €70.
