Paul Farrell has been appointed as the new managing director of Virgin Media Television (VMTV) replacing Pat Kiely when he steps down from the role in the coming weeks. Farrell is currently vice-president of commercial for VMTV’s sister company Virgin Media Ireland with responsibility for all of the company’s commercial consumer and B2B activities.
Over his 25-year career, he has held senior commercial and marketing roles in media, advertising, telco and financial services. Before joining Virgin Media in 2015, he worked with O2, The Irish Times, IPG Mediabrands and Davy. He holds an MBA from St Ambrose University Iowa (USA) where he worked for the publicly-quoted Lee Enterprises media group.
He is a Marketing Institute fellow and is a past chairman of the Marketer of the Year.
