Lidl have partnered with Aoibhín Garrihy and RollerCoaster.ie in a new partnership aimed to arm Irish mums with helpful information and exclusive content. Lupilu Baby brings insightful articles, exclusive columns from Garrihy on her life as a working mum, and helpful social posts to readers across RollerCoaster.ie’s various online channels.
Garrihy will pen a weekly column on Rollercoaster.ie for the next year, where she will detail her life raising her two daughters and the highs and lows that come with it. The 32-year-old from Castleknock in Dublin is an actress, business owner and mother. Lidl has 163 stores across the Republic and Lupilu is the German discounter’s own baby range.
The partnership was brokered by Mediaworks.
Pictured are Marian McConville, Lidl’s Sian Gray and Aoife Clarke, Aoibhín Garrihy, Fiona Fagan, Lidl and Liz Doyle, DMG Media Ireland
