Foe arouses a new curiosity in Vodafone

Foe has teamed up with Carat and Vodafone to activate their new curiosity platform. Foe is providing a full suite of daily creative updates which explore what the nation are curious about on a daily basis. Using localised search data,  refreshed and seeded through media every day, the campaign reveals what a lot of us have been curious about in the previous 24 hours.

Aaron Chalke, managing director, Foe, said the campaign runs across social, video on demand (VOD), digital out of home (DOOH) using Kinetic and a media tie-up with Reach. Rachael Crawley, brand and communications manager, Vodafone Ireland, said curiosity is ever evolving and they wanted the media to follow consumers wherever it takes them.

Foe is an ideation and production house that works with brands, agencies and media owners on briefs, developing campaign activations. The company has also helped create campaigns for Liberty Insurance, HSE, The Irish Times, and Irish Life Health.


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