Unilever and its Lipton fruit and herbal teas is the new sponsor of FM104’s Strawberry Alarm Clock. The show is hosted by Jim Jim and Mark Noble, pictured above with model Lynn Kelly, from 6am to 10am weekdays. The show attracts 73,000 listeners. Liz Finlay of Unilever said Lipton is a young and vibrant brand and the Strawberry Alarm Clock is renowned for its fun, fruity style so the tie-up is a good combination.
Margaret Nelson, chief executive, FM104, said the Strawberry Alarm Clock is FM104’s flagship show, offering Dubliners a breakfast show of entertainment and comedy. Lipton fruit and herbal teas contain pieces of fruit, herbs and aromatic spices and are caffeine-free. The range includes red fruits, pink citrus, forest fruit, crushed peppermint, lemon and ginger, apple and cinnamon and orange blossom.
