Griffith College has launched its newest nationwide campaign, An Eye on the Future, to help empower learners of all kinds to achieve their career and life potential. The campaign, created by youth marketing agency Thinkhouse, features on out of home (OOH), radio and digital using a disruptive, transfixing image – a student with a third eye – to grab attention.
In many cultures, the third eye is a symbol of a higher consciousness and insight. In this campaign, it communicates the importance of softer skills, including emotional intelligence and communication. The Fit.Flex tagline can be interpreted as Griffith fitting student skill-set and work/life commitments, while flex is about the soft skills needed to be versatile.
The reference to future aims to make students aware that they must prepare for what may come down the line. With the introduction of automation, robotics and AI traditional some job roles will no longer exist. Thinkhouse worked to Griffith College’s head of marketing Steven Roberts. Media is by Zenith and Wolfgang Digital handles search and PPC activity.
