Ireland rugby players Girvan Dempsey, Rory Best and Tommy Bowe at a Guinness Area 22 event
Over a third of British consumers voted Guinness as the coolest Irish brand in a YouGov survey commissioned by Irish-owned, London PR agency Eulogy! Alcoholic drinks take the top four spots in the poll headed by Guinness on 36 per cent and the Diageo-owned Baileys some way behind on 12 per cent.
C&C’s Magners cider, marketed in Ireland as Bulmers, was third with eight per cent and Jameson Whiskey fourth, a point behind. New brands appearing this year include fashion designer John Rocha, handbag creator Orla Kiely and the Queen’s milliner Philip Treacy.
X-Factor’s tone-deaf twosome Jedward also made the top ten. Ahead of this year’s St Patrick’s Day celebrations, 2,340 British consumers were asked last month to pick the coolest Irish brands from a nominated list.
Launched by Dubliner Adrian Brady in 1996, Eulogy! claims to be the largest Irish-owned PR agency and a top 20 independent in the UK. Two years ago, Eulogy! acquired creative digital agency Onlinefire.
Clients include Enterprise Ireland, Royal Mail, The Post Office, Santander, Virgin Media TV, Panasonic, Moneysupermarket.com, Pearl & Dean, the Audit Bureau of Circulation (ABC) and Brown-Forman.
The agency’s website is at http://www.eulogy.co.uk/
