Neutrogena took advantage of the icy temperatures by running tactical ads in national press last weekend. The ad, titled ‘Rescue your hands from the Big Chill’, was a Vizeum initiative with creative by Owens DDB.
The ad for Johnson & Johnson’s Neutrogena Norwegian Formula Hand cream shows a pair of perfect hands submerged in snow, a fitting image for the freezing conditions experienced nationwide over the last week.
The ad ran in the Sunday Independent, Sunday World, Sunday Times, The Irish Mail on Sunday and on the front page of the Irish Examiner.
