Heineken Ireland has added MCCP, the strategic planning agency run by Kay McCarthy, to its agency roster. MCCP will lead the Dutch brewer’s strategic planning on brand and communications in Ireland, joining Heineken Ireland’s other agencies, namely Rothco, Modern Green, CKSK and Thinkhouse.
MCCP will work to marketing boss Sharon Walsh. The Heineken contract follows other new business wins for MCCP including Tourism Ireland, Bord Bia, Kepak UK & Ireland, Kerry Group, McNeil Nutritionals and Red Bull.
