Aoife Hofler has joined Javelin as director of media. She joins from GroupM’s Wavemaker where she was deputy managing director since May 2016. She was previously business director at MEC and worked with Vizeum, in London as account director and chief liaison officer and in Dublin as an account manager on Kerry Foods, Meteor, Ikea and Dublin Bus.
She also spent three years at Mediaworks. She has an masters in advertising studies from DIT, now TU Dublin, and a BA in psychology and sociology from UCC. She replaces Chris Cashen who left Javelin recently to become strategy director at Mindshare.