In the Company of Huskies and agency client Nissan Ireland are collaborating to develop the Nissan Active Challenge. The online initiative aims to keep families active while raising funds for the Feed the Heroes campaign to support frontline workers with essential and nutritious meals during the current Covid-19 coronavirus crisis.
Former footballer Niall Quinn, Republic of Ireland managers Stephen Kenny and Vera Pauw, Olympians Natalya Coyle and Rob Heffernan and rugby stars James Lowe and Sena Naoupu are among the celebrities who have signed up. The challenge invites everyone to create videos of what they are doing to stay active at home and share them online.
Nissan donates €5 to Feed the Heroes for each video uploaded using #NissanActiveChallenge.
The best video will win a weekend away for two courtesy of Conrad Dublin when lockdown is over. Amar Jacob, account director, Huskies, said the campaign encourages people to help by simply sharing all the amazing things they are currently doing at home and at the same time raise awareness about and funds for Feed the Heroes.
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