IAPI adds three new agencies

Darragh Cafferky, Focus Advertising

The Institute of Advertising Practitioners Ireland, (IAPI) has announced the signing of three new agency members – Atomic, iProspect and Focus Advertising, run by Darragh Cafferky (pictured). They join IAPI’s newest agency members Acorn, Boys and Girls, Bloom, ICAN, Lucidity Digital and Persuasion Republic, which enrolled as members last year. The new additions bring IAPI’s total membership to 51 agencies.

IAPI’s job is to inform, guide and negotiate issues for its members. Revitalised under the management of Tania Banotti, IAPI hosts events and training sessions for members. They recently launched the first IAPI Doyenne award to salute women who may become industry leaders. The winner was Acorn’s Estelle Gorby. In September, IAPI will host Adfx, promoting the link between effective advertising and business success.

The deadline for Adfx entries is Friday, April 25.

For more on IAPI and its work, visit www.iapi.ie

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